Companies

Polytomic is a data integration platform that helps businesses sync data across various applications and data warehouses. It enables operational teams to access and utilize their data without relying on engineering resources, facilitating use cases like customer onboarding, sales automation, and marketing personalization.

Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017. Folded into PwC Experience Center Stockholm (opened January 2018). Note: Pond's separate Design business was carved out and not acquired. Sources: The Drum + Marketing Dive.

Pontiac Intelligence is a self-serve DSP built on top of OpenRTB infrastructure, enabling agencies and independent buyers to access programmatic inventory without minimum spends. It democratizes programmatic buying for smaller advertisers and boutique agencies who lack access to enterprise DSPs.

PopAds is a popunder advertising network specializing in high-volume traffic monetization for publishers and advertisers.

Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

Poplar Studio is an AI-powered creative platform that enables brands to generate high-performing ad creatives at scale. It leverages generative AI to produce diverse variations of ad content, including images and videos, for various marketing channels and campaigns.

Creator marketing platform that connected brands with social media influencers for authentic content creation and distribution campaigns.

Porter Novelli is a global public relations and communications agency known for purpose-driven brand strategy, helping organizations build meaningful connections with stakeholders.

Portfoliobox is a website builder platform designed specifically for creative professionals to showcase their work through customizable online portfolios.

Poseidon Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acquired by Naver Corporation in 2023.

PostHog is an open-source product analytics platform that helps companies understand user behavior, track events, and make data-driven decisions. It offers a comprehensive suite of tools including product analytics, session replays, feature flags, and A/B testing, available as a cloud service or self-hosted solution.

Postman is a leading API development and management platform that has revolutionized how developers design, build, test, and collaborate on APIs. Founded to address the growing complexity of API ecosystems, Postman has evolved from a simple API testing tool into a comprehensive API lifecycle management platform used by millions of developers and thousands of organizations worldwide. The platform enables development teams to streamline their API workflows, improve collaboration across distribu...

Postmark is a transactional email service provider focused on reliable delivery of application emails with detailed analytics and deliverability tools.

Postscript is an SMS marketing platform built specifically for Shopify merchants, enabling ecommerce brands to drive revenue through personalized text message campaigns and automations.

Microsoft's business intelligence platform that enables users to visualize data, create interactive reports, and share insights across organizations.

PowerReviews is a leading ratings and reviews platform that helps brands and retailers collect, display, and syndicate user-generated content to drive purchase decisions and boost conversion.

Powtoon is a cloud-based visual communication platform that enables businesses and educators to create animated videos and presentations without design expertise.

PPC Shield is an advanced ad fraud prevention platform designed to protect pay-per-click campaigns from invalid clicks and bot traffic. It utilizes real-time detection and blocking mechanisms to ensure advertisers' budgets are spent on legitimate leads and genuine engagement, maximizing ROI for digital advertising efforts.

Latin American digital-engineering firm acquired by Publicis Sapient March 2023. Expands Publicis Sapient nearshore capabilities.

Open-source server-side header bidding solution that enables publishers to run auctions in the cloud, reducing latency and supporting a vast ecosystem of demand partners.

Open-source header bidding solution that helps publishers maximize revenue through real-time bidding

Prebid.org is the open-source industry consortium behind Prebid.js, the world's most widely adopted header bidding solution used by thousands of publishers globally.

Precise TV is a programmatic TV advertising platform that enables advertisers to buy linear TV inventory programmatically across multiple European markets. The platform bridges traditional TV buying with digital programmatic technology.