Quantcast Platform

Quantcast is a leading advertising technology company that specializes in AI-powered audience measurement, insights, and programmatic advertising solutions for the open internet. Founded in 2006 and headquartered in San Francisco, California, Quantcast has established itself as a major player in the digital advertising ecosystem by processing billions of online interactions daily to deliver sophisticated audience intelligence and targeted advertising capabilities. The company's platform combines advanced machine learning algorithms with real-time data processing to help publishers, advertisers, and marketers understand consumer behavior and optimize their digital strategies. Quantcast's core technology leverages first-party data and predictive analytics to provide granular audience insights across millions of web properties and mobile applications. The platform enables advertisers to reach specific audience segments with precision while helping publishers maximize the value of their inventory through data-driven monetization strategies. Quantcast Measure, one of its flagship products, offers free audience analytics to publishers, while Quantcast Advertise provides programmatic advertising solutions that utilize the company's proprietary audience data and machine learning models to optimize campaign performance in real-time across the open internet.