Localytics

Acquired

Boston, Massachusetts, United States · Founded 2009

201-500 employees · ~$70M

Sourced & current · updated Jun 23, 2026Website

Localytics was a mobile engagement and analytics platform that helped brands understand user behavior and deliver personalized in-app experiences — acquired by Upland Software in 2018.

Where they sit

Stack tier: Infrastructure & Data (B)

Marketing AnalyticsMobile Marketing

A leading mid-market to enterprise mobile engagement platform, recognized for combining behavioral analytics with multi-channel campaign automation in a unified solution.

Ownership

Parent: Upland Software