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Hybrid Theory

Hybrid Theory

Acquired

London, England, United Kingdom · Founded 2013

51-200 employees · NASDAQ:HYB

Sourced & current · updated Oct 5, 2026Website

Hybrid Theory is a disruptive digital partner reshaping the AdTech market.

Where they sit

Stack tier: Ecosystem Services (A)

Influencer MarketingProgrammatic PlatformPerformance Marketing

Specialist programmatic and audience intelligence provider with strong European presence, operating as part of the Azerion group

Ownership

Parent: S4 Capital

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Oct 5, 2026. Not a static screenshot.