Google Analytics
Mountain View, California, United States · Founded 2005
GOOGL
Sourced & current · updated Aug 24, 2026Website
Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsMarketing Analytics
Dominant market leader in web analytics with an estimated 55%+ global market share across websites of all sizes
Ownership
Parent: Google