Google Analytics
Mountain View, California, United States · Founded 2005
10001+ employees · GOOGL
Sourced & current · updated Oct 12, 2026Website
Google Analytics is a web analytics platform that measures and reports on website traffic, providing information about how people use a website — including its most popular content, time spent on each page, and the devices visitors use.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsMarketing Analytics
The dominant web analytics platform globally, used by millions of websites and deeply integrated into the Google Marketing Platform and Google Ads ecosystem.
Ownership
Parent: Google