Google Analytics
Mountain View, California, United States · Founded 2005
10001+ employees · GOOGL
Sourced & current · updated Jul 13, 2026Website
Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsMarketing Analytics
Dominant market leader in web analytics, used by the majority of websites globally; enterprise tier competes with Adobe Analytics
Ownership
Parent: Google