Google Ad Manager

Mountain View, California, United States · Founded 2018

10001+ employees · GOOGL

Sourced & current · updated Oct 12, 2026Website

Google Ad Manager is a digital ad management platform launched by Google in 2018, combining the capabilities of two former DoubleClick products — DoubleClick for Publishers and DoubleClick Ad Exchange — into a unified service.

Where they sit

Stack tier: Core Platforms (S)

Supply Side Platform (SSP)Ad ServerProgrammatic Platform

Dominant publisher ad server and ad exchange platform globally, ruled by a U.S. federal court in 2025 to hold illegal monopoly positions in both markets