FCB

FCB (Foote, Cone & Belding) was one of the world's oldest and most celebrated global advertising agency networks, founded in 1873; following Omnicom's acquisition of IPG, the FCB brand was retired in H1 2026 with its operations absorbed into BBDO under Omnicom Group.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsMarketing PlatformMarketing Agency

Historically one of the top global creative agency networks, consistently ranked among the world's most awarded agencies before its retirement into BBDO under Omnicom Group in H1 2026.

Ownership

Parent: BBDO

Competitors

Ogilvy

VMLY&R

V

Vision7 International

Grey

Havas Creative

P

Publicis Worldwide

In their space

• Omnicom acquires Interpublic Group ($13.25B)Verified · 4✓Nov 26, 2025 · $13.25 billion