Delivers integrated, data-driven media planning and buying services across all channels, leveraging global scale and proprietary technology platforms to drive business outcomes for enterprise clients.
Last updated Feb 21, 2026 by AI Enrichment
Top 5 global media agency network by billings
Dentsu Media is the media services arm of Dentsu Group Inc., one of the world's largest advertising and marketing communications companies. The division encompasses multiple media agency brands including Carat, iProspect, dentsu X, and others, delivering integrated media planning, buying, and optimization services across traditional and digital channels. Dentsu Media operates in over 145 markets globally, serving major multinational brands with data-driven media strategies and performance marketing solutions. The company leverages Dentsu's proprietary technology platforms and data assets to deliver audience-based planning, programmatic advertising, search and social media marketing, and performance optimization. Dentsu Media competes with other major holding company media networks like GroupM (WPP), Publicis Media, Omnicom Media Group, and IPG Mediabrands. As part of the larger Dentsu Group transformation, Dentsu Media has been consolidating its agency brands and capabilities under a more unified structure, focusing on integrated solutions that combine creative, media, and customer experience management (CXM) services to meet evolving client needs in the digital-first advertising landscape.
Global media planning and buying agency focused on redefining how brands connect with consumers
Performance-driven digital media agency specializing in search, social, and programmatic
Experience-led media agency combining media, creative, and technology
Data-driven customer experience management and technology services
Dentsu's proprietary people-based marketing platform for audience insights and activation