Datorama

Rebranded

Tel Aviv, Israel · Founded 2012

201-500 employees · NYSE:CRM

Sourced & current · updated Aug 30, 2026Website

A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now part of Salesforce Marketing Cloud.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsMarketing Analytics

Formerly a leading independent marketing intelligence platform; now integrated into Salesforce Marketing Cloud as Marketing Cloud Intelligence, serving enterprise marketers needing cross-channel data unification.

Ownership

Parent: Salesforce

Competitors