Datorama
RebrandedTel Aviv, Israel · Founded 2012
201-500 employees · NYSE:CRM
Sourced & current · updated Oct 5, 2026Website
Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now operating as Marketing Cloud Intelligence.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsMarketing Analytics
Formerly a leading independent marketing intelligence platform; now integrated into Salesforce Marketing Cloud as Marketing Cloud Intelligence, serving enterprise marketers needing cross-channel data unification.
Ownership
Parent: Salesforce