Dataxu

A · Ecosystem ServicesRebranded

Boston, Massachusetts, United States · Founded 2009

201-500 employees · NASDAQ:DATA

Sourced & current · updated Oct 12, 20263 of 5 facts verifiedWebsite

Dataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was acquired by Roku in 2019 and folded into Roku's streaming-focused ad platform.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform

Pioneer DSP acquired by Roku and rebranded as Roku OneView, now central to Roku's streaming advertising ecosystem

Ownership

Parent: Roku

Competitors

Adobe Advertising

Amazon DSP

Google Display & Video 360

The Trade Desk

Xandr

C

Cadreon

StackAdapt

Amobee

In their space

• The Trade Desk IPOVerified · 2✓Sep 21, 2016
• Rocket Fuel IPOVerified · 2✓Sep 20, 2013