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Dataxu
RebrandedBoston, Massachusetts, United States · Founded 2009
201-500 employees · NASDAQ:DATA
DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before being acquired by Roku in 2019.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
Mid-tier DSP with strong data science capabilities and early CTV/OTT positioning, competing against larger platforms like The Trade Desk and MediaMath
Ownership
Parent: Roku