Dataxu
RebrandedBoston, Massachusetts, United States · Founded 2009
201-500 employees · NASDAQ:DATA
DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before being acquired by Roku in 2019.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
Was a leading independent DSP known for AI-driven omnichannel optimization before being absorbed into Roku's advertising stack as OneView
Ownership
Parent: Roku
