Amazon Attribution
Seattle, Washington, United States · Founded 2019
10001+ employees · AMZN
Sourced & current · updated Jul 20, 2026Website
Amazon Attribution is Amazon Ads' measurement tool that reports on the impact of non-Amazon advertising channels (Google, Meta, search) on shopping activity on Amazon. Helps brands measure the full marketing funnel ending at Amazon purchases.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & Analytics
The dominant retail-native attribution solution for brands advertising on Amazon, leveraging Amazon's first-party purchase data to provide unmatched closed-loop measurement for Amazon sales.
Ownership
Parent: Amazon Ads