People

Kristen Pelletier is a key operational force at IAB Tech Lab, orchestrating the working groups that produce the AdTech industry's most critical privacy, identity, and programmatic standards.

Chief Business Officer at Raptive (formerly AdThrive), one of the largest ad management platforms in the creator economy, driving publisher monetization strategy at scale.

Pioneer of retail media who built Target's Roundel into one of the industry's most influential networks; now driving grocery retail media innovation at Albertsons Media Collective.

Kristina Sruoginis leads research initiatives at the Interactive Advertising Bureau, producing influential studies on digital advertising trends, consumer behavior, and emerging media formats. Her research on topics including streaming advertising, retail media, and digital video shapes how advertisers and publishers understand market dynamics. She regularly presents findings at IAB conferences and to major brand and agency audiences.

Global CRO at Integral Ad Science driving revenue strategy across brand safety, ad verification, and digital media quality — a senior operator at the intersection of data-driven advertising and programmatic accountability.

Founder of Adalytics and AdTech's most consequential independent investigator, whose research has exposed programmatic fraud and policy violations at Google and major ad platforms, influencing congressional scrutiny and industry reform.

Roku's VP of Advertising shaping the future of CTV monetization and streaming measurement standards at one of the world's largest streaming platforms.

SVP of North America Revenue at DoubleVerify, driving commercial growth for one of AdTech's leading ad verification and measurement platforms across brand safety, viewability, and fraud prevention.

SVP of Ad Platforms at Walmart Connect, driving the technology infrastructure behind one of the world's fastest-growing retail media networks.

Lana Busignani leads Nielsen's US business operations, overseeing audience measurement products critical to television and digital advertising planning and buying. She has been central to Nielsen's transition toward cross-platform measurement including Nielsen ONE. Her leadership spans relationships with broadcasters, streaming platforms, and major advertisers.

CEO of LiveIntent driving the industry's shift to cookieless, people-based marketing through email-authenticated identity and privacy-first advertising solutions.

CMO of Intuit leading marketing across TurboTax, QuickBooks, Credit Karma, and Mailchimp; a prominent advertiser voice on privacy-preserving ad tech, measurement, and the post-cookie transition.

Chief Revenue Officer at Criteo leading the company's transformation into a commerce media powerhouse, driving revenue strategy at the intersection of retail media and cookieless advertising.

CMO of Viant driving market education around people-based, privacy-safe advertising and household identity resolution in a post-cookie world.

Top AdTech policy voice shaping U.S. digital advertising regulation as EVP of Public Policy at IAB, with deep roots in FTC consumer protection and Capitol Hill.

Founder and CEO of Sonobi, a pioneering header bidding and programmatic platform known for championing transparency and publisher-first solutions in open web advertising.

Former CEO of Starcom MediaVest Group turned venture investor, Laura Desmond bridges the worlds of large-scale media agency operations and early-stage AdTech/MarTech investing at Acrew Capital.

SVP of Global Partnerships at Magnite, the world's largest independent SSP, where she drives strategic alliances across the programmatic ecosystem including CTV, identity, and publisher monetization.

SVP of Marketplace at Yahoo, Laura Quigley is a seasoned AdTech operator driving programmatic strategy across one of the industry's largest SSP/DSP ecosystems.

AdTech research analyst and VP at Advertiser Perceptions, known for data-driven insights on programmatic advertising, advertiser sentiment, and digital media market dynamics.

Retail media powerhouse at Albertsons Media Collective, driving omnichannel strategy that bridges in-store and digital advertising with closed-loop measurement at scale.

Editor-in-Chief of VideoWeek, Leah Goodman is a leading editorial voice covering CTV, programmatic video, and streaming monetization in the AdTech trade press.

VP of Product at Index Exchange driving supply-side innovation through header bidding and identity solutions, and a prominent advocate for open internet sustainability.

CMO at Wurl driving marketing strategy for one of CTV's most critical infrastructure platforms, with deep expertise in streaming advertising and programmatic TV.