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BK

Burley Kawasaki

Evangelist

Burley Kawasaki is a senior marketing and go-to-market executive currently serving as Chief Marketing Officer at Creatio, a no-code platform for CRM and business process automation. He is recognized for his ability to position enterprise software companies in competitive markets, with a focus on digital transformation, customer experience, and marketing-led growth strategies. His work at Creatio has helped elevate the brand's presence in the CRM and no-code automation space globally. Kawasaki has built his career at the intersection of enterprise software, marketing technology, and customer engagement platforms. Prior to Creatio, he held senior marketing roles at companies including Bpm'online (which rebranded to Creatio) and has been involved in go-to-market strategy for SaaS and CRM-adjacent technologies. His expertise spans demand generation, product marketing, and brand strategy within the broader MarTech and enterprise software ecosystem. Kawasaki operates in the adjacent MarTech space where CRM, customer data, and marketing automation intersect with advertising technology. His influence is primarily as a marketing operator and evangelist for no-code and CRM-driven approaches to customer engagement and revenue growth.

Last updated Oct 14, 2026 by the ATDb Editorial Team

Role
SVP of Industries
Company
Based
Boston, Massachusetts, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Burley Kawasaki is a senior marketing and go-to-market executive currently serving as Chief Marketing Officer at Creatio, a no-code platform for CRM and business process automation. He is recognized for his ability to position enterprise software companies in competitive markets, with a focus on digital transformation, customer experience, and marketing-led growth strategies. His work at Creatio has helped elevate the brand's presence in the CRM and no-code automation space globally. Kawasaki has built his career at the intersection of enterprise software, marketing technology, and customer engagement platforms. Prior to Creatio, he held senior marketing roles at companies including Bpm'online (which rebranded to Creatio) and has been involved in go-to-market strategy for SaaS and CRM-adjacent technologies. His expertise spans demand generation, product marketing, and brand strategy within the broader MarTech and enterprise software ecosystem. Kawasaki operates in the adjacent MarTech space where CRM, customer data, and marketing automation intersect with advertising technology. His influence is primarily as a marketing operator and evangelist for no-code and CRM-driven approaches to customer engagement and revenue growth.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

CRM PlatformsNo-Code AutomationMarketing Technology (MarTech)Go-to-Market StrategyDemand GenerationCustomer ExperienceSaaS MarketingDigital Transformation

Speaking topics

No-Code Digital TransformationCRM Strategy and Customer EngagementGo-to-Market for SaaS PlatformsMarketing Automation and Technology

Recognition

Notable achievements

  • Led global marketing strategy for Creatio's rebranding and market repositioning as a no-code CRM and BPM platform
  • Helped grow Creatio's brand recognition in the competitive CRM and no-code automation market
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