Cara Pratt

Cara Pratt is one of the most recognized figures in retail media and data-driven advertising, best known for her pivotal role in building Kroger Precision Marketing (KPM) into one of the most influential retail media networks in the United States. As SVP at KPM, she helped establish the network as a gold standard for closed-loop measurement and purchase-based targeting, demonstrating how first-party shopper data could be activated at scale to deliver measurable outcomes for CPG and brand advertisers. Her work helped define the modern retail media category and influenced how the broader industry thinks about connecting advertising investment to actual consumer purchase behavior. Pratt joined Circana, the data and analytics company formed from the merger of IRI and NPD Group, where she leads commercial partnerships. Her move to Circana reflects a natural evolution — applying her deep expertise in purchase data, audience intelligence, and advertiser measurement to a company at the intersection of consumer behavior analytics and media effectiveness. Throughout her career, she has been a consistent advocate for transparency, accountability, and the responsible use of consumer data in advertising. A sought-after speaker and industry voice, Pratt has represented her organizations at major AdTech and marketing conferences including the IAB Annual Leadership Meeting and Cannes Lions. She is widely regarded as an operator who has shaped the retail media landscape not just through execution but through thought leadership, helping educate brands and agencies on how to leverage retail data for smarter media investment.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026