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21,114 articles covering the AdTech ecosystem

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LogicMonitor Defines the Autonomous IT Era with AI That Sees, Reasons, and Acts

Unified platform delivers complete visibility, contextual AI, and governed action across the digital environment LogicMonitor®, the AI-first platform for Autonomous IT, announced a major expansion of its unified platform, strengthening the operational foundation for Autonomous IT. Enterprise systems now span infrastructure, cloud, SaaS, Internet dependencies, applications, and digital experience. They generate more signals than teams […]

MarTech SeriesApr 28, 2026Source
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Datasite® Becomes the First VDR Provider to Connect AI Assistants Directly to Live Deal Content with MCP Server Launch

Dealmakers can now use Claude, ChatGPT, Copilot and Blueflame AI in active data rooms with full governance and permissions intact Datasite announced the launch of its Model Context Protocol (MCP) server, enabling deal teams to use the AI assistants they already rely on, including Claude (Anthropic), ChatGPT (OpenAI), Copilot (Microsoft) and Blueflame AI, to create, […]

MarTech SeriesApr 28, 2026Source
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Qdrant Cloud Ships Enterprise-Grade Features: GPU-Accelerated Indexing, Multi-AZ Clusters, and Audit Logging

Qdrant Cloud customers can now index faster, reach higher availability, and meet compliance requirements through auditability. Qdrant, the leading provider of high-performance, composable vector search, announced three enterprise capabilities for Qdrant Cloud: GPU-accelerated indexing, Multi-AZ clusters, and audit logging. Together, these address the performance, availability, and compliance requirements that enterprise teams need for production vector search […]

MarTech SeriesApr 28, 2026Source
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Otter.ai Evolves from AI Notetaker to Create $100B Enterprise Conversational Knowledge Engine Market

Otter.ai, announced the launch of a new Conversational Knowledge Engine, a platform to connect conversations across teams and time, turning what’s said in meetings into structured, searchable knowledge that can drive agentic actions automatically. The launch is supported by three new product capabilities, an expanded MCP server, AI Chat and Otter for Desktop. The Conversational […]

MarTech SeriesApr 28, 2026Source
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Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

One of world’s largest football clubs will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters one of the world’s largest […]

MarTech SeriesApr 28, 2026Source
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Sublime Security Launches Channel Partner Program to Redefine Email Security

Company is now 100% channel-led under leadership of VP of Worldwide Partners & Alliances Timm Hoyt Sublime Security, the agentic email security platform, announced the launch of its channel partner program. Now operating as a 100% channel-led company, the program is designed for exceptional partner success in expanding the reach of Sublime’s industry-first approach to […]

MarTech SeriesApr 28, 2026Source
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Appian Advances AI in Process to Deliver Enterprise Outcomes at Scale

New capabilities in agentic automation and AI-assisted spec-driven development transform complex work. Appian announced enhancements to the Appian Platform, including AI-assisted spec-driven development and Model Context Protocol (MCP) integration for agents. By anchoring AI within processes, Appian eliminates the primary hurdles to AI value: fragmented data, and a lack of reliability and control. Process models […]

MarTech SeriesApr 28, 2026Source
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Syntax Launches AI-First Application Managed Services for SAP Solutions

New AI-driven AMS model for SAP solutions helps enterprises prevent issues proactively, free capacity to drive innovation, and continually optimize their SAP operations Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of its AI-First Application Managed Services (AMS)—a next-generation support model that delivers proven AI-driven efficiency from […]

MarTech SeriesApr 28, 2026Source
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Kate McKinnon and Sister Emily Lynne Reunite for Sequel to ‘Heads Will Roll’ Fantasy Spoof at Audible

Kate McKinnon’s gloriously unhinged Queen Mortuana from audio series “Heads Will Roll” and her raven sidekick JoJo, voiced by McKinnon’s sister Emily Lynne, are back for more medieval hijinks and absurdist palace intrigue. “Heads Will Roll: Heir Apparent,” from Audible and Lorne Michaels’ Broadway Video Enterprises, premieres June 25. The series will be available exclusively […]

Variety DigitalApr 28, 2026Source
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WPP says turnaround is making early progress, but there’s a long road ahead

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.

Marketing DiveApr 28, 2026Source
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Q1 expected to be “worst quarter” for WPP’s new business in 2026

Chief financial officer Joanne Wilson says WPP “encouraged by the level of activity” in new business so far this year.

CampaignApr 28, 2026Source
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FreeWheel Launches New Partner Portal

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...] The post FreeWheel Launches New Partner Portal appeared first on ExchangeWire.com.

ExchangeWireApr 28, 2026Source
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How are Regulations Shaping Ad Tech in 2026?

We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026?   As 2026 unfolds, regulations are one of the driving forces of change.  It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first on ExchangeWire.com.

ExchangeWireApr 28, 2026Source
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LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

Ad AgeApr 28, 2026Source
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Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials

The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.

AdweekApr 28, 2026Source
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Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.

AdExchangerApr 28, 2026Source
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Albertsons hit with BOGO deals lawsuit

Washington state alleges that the parent company of Safeway, Haggen and its namesake banner used the deals to overcharge consumers in over 3 million transactions covering more than five years.

Grocery DiveApr 28, 2026Source
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FMI condemns federal regulators’ overriding of Illinois swipe fee law

Leslie G. Sarasin, the head of the trade group, said it was “incredibly shortsighted” of banking regulators to obstruct the state and to prohibit other states from enacting similar interchange fee legislation.

Grocery DiveApr 28, 2026Source
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Albertsons injects fresh retail media data into YouTube advertising

Google’s Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences.

Grocery DiveApr 28, 2026Source
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Williams-Sonoma relaunches Dormify

The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint.

Retail DiveApr 28, 2026Source
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Barry Diller’s IAC to Change Name to ‘People Incorporated,’ Plans to Lay Off 77 Staffers in Consolidation of Corporate Functions

More than two decades after Barry Diller established IAC (InterActiveCorp.) as a media holding company, he announced that it will change its name to “People Incorporated” by its Q2 earnings in August. The name change is “to reflect its focus on its People publishing business and its stake in MGM Resorts,” the company said. IAC’s […]

Variety DigitalApr 28, 2026Source
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APAC Search Strategy Goes Beyond Google & Baidu via @sejournal, @motokohunt

Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.

Search Engine JournalApr 28, 2026Source
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The AI Skills Salary Premium via @sejournal, @Kevin_Indig

AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.

Search Engine JournalApr 28, 2026Source
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Müller Frijj campaign uses unexpected sounds to cause a moo-ha

Campaign was created by VCCP Blue.

CampaignApr 28, 2026Source