News
21,114 articles covering the AdTech ecosystem
Week in Charts: Rory Sutherland on AI Reshaping the Ad Industry, New Entrants Shake Up the European OS Market, and UK M&A Bounces Back
In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
What A Lead Generation Conference Taught Me About Fixing Ad Ops
Last week, I went to LeadsCon in Las Vegas. After sitting through sessions on customer lifetime value and creator-led video performance, it became clear to me that lead gen and programmatic folks are trying to solve the same problem, just from different angles. The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdMonsters.
Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement
Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...] The post Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement appeared first on ExchangeWire.com.
Fallon rebrands as Runkel to mark Stacy Runkel’s final week at the agency
The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.
Ryan Carhart & Ryan Horn
NextRoll has appointed Ryan Carhart as chief financial officer and Ryan Horn as vice president of marketing.
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs
The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives. The post Vibe coding is hollowing out the martech stack fast appeared first on MarTech.
The martech investment nobody budgets for
Martech performance depends on more than tools. Training, process, and data discipline determine whether your stack delivers results. The post The martech investment nobody budgets for appeared first on MarTech.
10 lessons from real-world ESP migrations
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance. The post 10 lessons from real-world ESP migrations appeared first on MarTech.
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. The post IAB Tech Lab updates OpenRTB to better define live content appeared first on MarTech.
The Trade Desk Makes Its DSP Available Within Skai And Pacvue
Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […] The post The Trade Desk Makes Its DSP Available Within Skai And Pacvue appeared first on AdExchanger.
What A Lead Generation Conference Taught Me About Fixing Ad Ops
I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […] The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdExchanger.
Aerospike’s New AI-native Developer Experience Optimized for Rapid, High-quality Coding by Humans and AI Agents
Voyager visual developer workspace, MCP Server, and AI-optimized SDKs combine to go from first cluster to first query in as little as five minutes Aerospike, Inc., today unveiled a new unified, AI-native application development experience that makes it simple for both humans and AI coding assistants to confidently prototype, integrate, deploy, and troubleshoot production applications built on […]
Sisense Achieves ISO/IEC 42001:2023 Certification for the AI Management System Behind Sisense Intelligence
Sisense, the leading AI-first embedded analytics platform, announced that Sisense Ltd. has achieved ISO/IEC 42001:2023 certification, issued by Schellman Compliance, LLC, an ANAB-accredited certification body. ISO/IEC 42001:2023 is the international standard for Artificial Intelligence Management Systems (AIMS). The certification provides independent validation that Sisense operates a structured, audited management system for the responsible governance of […]
adMarketplace Launches AI Discover Beta to Improve Consumer Discovery in AI Search
New publisher partners join to enhance AI chat experiences with relevant, performance-driven CPC ads adMarketplace, the leader in Native Search™ advertising, announced the Beta launch of its AI Discover Program, expanding its AI chat ad monetization program to new publisher partners seeking to enhance their AI chat experience with relevant ads that support user trust. […]
Convr® Strengthens Customer Experience Team with New Vice President Hire
Convr®, the leading artificial intelligence (AI) company serving commercial insurance organizations with its modular underwriting workbench announces the hiring of Jason Allen as Vice President, Customer Experience. In this role, Allen will lead Convr’s Customer Success Services and Customer Support teams, driving strong adoption, support and advocacy across Convr’s customer base. With a strong strategic […]
Last chance to enter Campaign 40 Over 40 2026
The final deadline is 30 April.
Sid McGrath and Tom Drew launch creative and strategy service
The business, described as “deliberately not an agency” has three founding clients.
IPA reveals iList 2026
A 30-strong collection of industry “gamechangers” was revealed at the IPA's annual Talent and Diversity Conference.
Diary of a Young Creative: Copylines for bread, broken chairs and Kangol flat caps
A creative at the7stars writes about her week filled with grading, using AI to create visuals for a pitch, speaking up at brainstorming sessions and more.
Campaign subscribers offered 25% discount on D&AD Festival tickets
Festival takes place on 19 and 20 May.
How advanced are adland's AV measurement initiatives?
Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.
WPP Says New Business Wins Show Turnaround Efforts Are On Course
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings Read More