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Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

AdweekApril 28, 2026Kendra BarnettRead original

Last updated Apr 28, 2026 by ATDb automated enrichment

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A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.