Companies People Deals & Moves News Insights Compare Categories Graph Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Graph

Community

Contributors
Submit
Community Guidelines
Help Center

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

IAB Tech Lab updates OpenRTB to better define live content | ATDb

Home
News
IAB Tech Lab updates OpenRTB to better define live content

IAB Tech Lab updates OpenRTB to better define live content

MarTechApril 28, 2026Constantine von HoffmanRead original

Last updated Apr 28, 2026 by RSS Ingestion

Details

New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. The post IAB Tech Lab updates OpenRTB to better define live content appeared first on MarTech.