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IAB Tech Lab updates OpenRTB to better define live content

IAB Tech Lab updates OpenRTB to better define live content

Articlemartech.org

New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. The post IAB Tech Lab updates OpenRTB to better define live content appeared first on MarTech.

Last updated Apr 28, 2026 by ATDb automated enrichment

Source
MarTech
Published
Apr 28, 2026
Topic
IAB Tech Lab
Mentions
1

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