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LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH | ATDb

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LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

Ad AgeApril 28, 2026Tim NuddRead original

Last updated Apr 28, 2026 by RSS Ingestion

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A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.