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LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

Articleadage.com

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

Last updated Apr 28, 2026 by ATDb automated enrichment

Source
Ad Age
Published
Apr 28, 2026
Topic
LePub
Mentions
2