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Q1 expected to be “worst quarter” for WPP’s new business in 2026 | ATDb

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Q1 expected to be “worst quarter” for WPP’s new business in 2026

Q1 expected to be “worst quarter” for WPP’s new business in 2026

CampaignApril 28, 2026Read original

Last updated Apr 28, 2026 by RSS Ingestion

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Chief financial officer Joanne Wilson says WPP “encouraged by the level of activity” in new business so far this year.