News
21,114 articles covering the AdTech ecosystem
Jellyfish appoints Stephanie Parry as UK managing director
Appointment follows departure of former MD Nick Fettiplace.
Upfronts 2026—what to expect from TV’s biggest week
Here's everything to know about the TV upfronts before presentations kick off this week.
15 media buyer and seller predictions for the upfronts—where they align and diverge
15 media buyers and sellers give their predictions for the 2026 upfronts.
11 key agency and marketing job moves to know about
Details on executive moves across advertising, marketing, media and tech.
See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event
Disney gives ADWEEK an inside look at the build, stunts, and surprises of its 2026 upfront presentation.
TelevisaUnivision’s New Ads Chief ‘Energized’ After Planning Upfront in Just Weeks
John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.
Xbox’s Nostalgic Green Logo Signals a Return to Its Roots
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming
Celonis Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Process Intelligence
Celonis announced that it has been named a Leader in the 2026 Gartner Magic Quadrant for Process Intelligence. Celonis was placed in the Leaders’ Quadrant, being positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. Prior to this recognition, Celonis was named a Leader in the Gartner Magic […]
Mobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps, a leading global adtech company, announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and adapts dynamically to deliver more efficient outcomes with minimal manual input. Leveraging continuous learning from live campaign data, ECHO AI […]
Docusign and Harvey Partner to Bring Legal and Contract AI Together
New capabilities connect legal reasoning with agreement workflows Docusign, the world’s most trusted Intelligent Agreement Management (IAM) company, and Harvey, the leading AI platform for legal and professional services, announced a strategic partnership that connects Harvey’s legal reasoning platform with Docusign’s IAM contract AI platform, enabling legal teams to move from business insights to action […]
Zifo Streamlines Regulatory Submissions with AI-Powered Document Authoring Solution
Zifo, a premier global provider of AI and data-driven enterprise informatics for science-driven organizations, has developed an AI-powered document authoring solution that streamlines regulatory submissions by cutting first-draft timelines from days to hours while ensuring complete 21 CFR Part 11 and EU ANNEX 11 compliance. Infusing AI into the manual and time-consuming process of creating […]
When Your Customer Data Tells Four Different Stories
Retailers are sitting on more customer data than ever. Most of it is contradicting itself Most organisations can agree on how many customers they have. Sometimes, the agreement ends there. Ask which channel best reaches a specific customer, what their lifetime value actually is, or whether they already own the product you are about to […]
Fort Worth Web Design Company Crestroc Marketing Announces Commitment to Supporting Small Businesses Across DFW
DFW-based agency aims to help businesses improve digital visibility through web design, transparent marketing strategies, and professional digital support. Crestroc Marketing, a Fort Worth – Dallas web design company serving businesses across DFW, has announced its commitment to helping small and mid-sized businesses strengthen their digital presence through professional website development, SEO strategy, educational workshops, […]
Brick Marketing to Present AI Search (SEO) Mastermind Sessions at SMX Advanced Boston
Brick Marketing presents AI Search (SEO) insights at SMX® Advanced Boston, helping brands drive B2B pipeline and strengthen content marketing results. Brick Marketing, a Boston digital marketing agency trusted for over 20 years, announced that it will be leading two expert-level Mastermind Session roundtables at the upcoming SMX® Advanced Conference in Boston. The event is widely […]
“The Biggest Psychology Experiment Ever Conducted by Humans” – How Big Tech Got Us Addicted to Social Media
In a landmark ruling in March, a California jury held Meta and Google liable for intentionally building addictive social media services, finding that the design of Instagram and YouTube caused harm to the plaintiff's mental health. The case was brought by a 20-year-old woman over her childhood addiction to social media, and is seen as Read More
Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
In today’s Digest, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation. The post Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims appeared first on ExchangeWire.com.
Penske Media Illuminates Dark Traffic To Find New Revenue
Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online. […] The post Penske Media Illuminates Dark Traffic To Find New Revenue appeared first on AdExchanger.
Is Agentic Commerce An Oasis Or Mirage?
This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […] The post Is Agentic Commerce An Oasis Or Mirage? appeared first on AdExchanger.
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid. The post The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion appeared first on AdExchanger.