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The case for and against agentic media buying | ATDb

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The case for and against agentic media buying

The case for and against agentic media buying

DigidayMay 11, 2026Jessica DaviesRead original

Last updated May 11, 2026 by RSS Ingestion

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Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.