News
15,209 articles covering the AdTech ecosystem
Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market
Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […] The post Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market appeared first on AdExchanger.
How QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
How Hefty is unifying its brand portfolio marketing with John Cena
The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship resonate with consumers.
Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger
The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
Enterprise SEO Operating Models That Scale In 2026 And Beyond via @sejournal, @billhunt
Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance. The post Enterprise SEO Operating Models That Scale In 2026 And Beyond appeared first on Search Engine Journal.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results appeared first on Search Engine Journal.
Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest. The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.
Currys unveils social film mocking Canadian curling drama
Fabric Social created the video.
McCann London completes creative leadership line-up with Leo UK and NCA hires
James Millers, Charlotte Prince and Loriley Sessions are joining the agency.
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent’s strategy to offer advertisers unified access to [...] The post Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising appeared first on ExchangeWire.com.
Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.
Telemundo’s Spanish-language FIFA programming is an advertiser’s dream
The network is bringing people together for the global cultural moment everybody will be watching.
Watch the newest commercials from Chipotle, TurboTax, Disney+ and more
Chipotle says its Chicken Al Pastor is “where fire meets flavor.”
EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
Why I Returned Six-Figures in Media Rebates To Clients In 2025
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.
Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exit
Roku names new ads leader following Jay Askinasi exit late last year.
Scared Sheetless of Taylor Swift
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer. The post The competition for brand visibility has moved to AI search appeared first on MarTech.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. The post The GTM spending problem no one wants to admit appeared first on MarTech.
Will AI make your CRM more effective?
CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams. The post Will AI make your CRM more effective? appeared first on MarTech.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. The post Airbnb says AI chatbot traffic converts better than Google appeared first on MarTech.