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20,842 articles covering the AdTech ecosystem
Bisto reviews creative account
Premier Foods-owned brand is running the pitch without an intermediary.
The Stack: AI, Ads, Streaming
This week, AI innovation, streaming expansion, and advertising transformation dominated headlines as ad tech and media giants pushed deeper into the future of digital consumption. In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media [...] The post The Stack: AI, Ads, Streaming appeared first on ExchangeWire.com.
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […] The post Google Wants To Do Your Shopping For You At GML This Year appeared first on AdExchanger.
80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up
Affinity Solutions Outcomes Marketing Council study of 210 senior brand and agency marketers quantifies the systemic cost of disconnected data and measurement Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released by the Affinity Solutions Outcomes Marketing […]
KERV.ai Partners with Canela Media, Marking Its First Spanish-Language Media Partnership, to Power Its Interactive, Commerce-Driven Ad Experiences
KERV.ai, the leader in video analysis, performance, and monetization, announced a strategic partnership with Canela Media, a leading technology and innovation-driven multicultural media company, to bring additional interactive advertising capabilities to Canela Media’s ecosystem. This collaboration marks KERV.ai’s first partnership with a Spanish-language media company, further expanding its global footprint across a growing roster of […]
Bisto launches creative review
Premier Foods-owned brand is running the pitch without an intermediary.
AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate […] The post AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead appeared first on AdExchanger.
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing Gold Cannes Stay The Cannes Film Festival and Cannes Lions International Festival of Creativity have always been cultural shapeshifters. In […] The post Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue appeared first on AdExchanger.
TV’s ‘Front Door’ Now Comes With Deterministic Data and a Side of AI: Roku’s Lauren Benedict
MIAMI – At the Possible conference for marketers, Lauren Benedict, vice president of global ad sales and partnerships at streaming pioneer Roku, delivered a message that probably made half the adtech ecosystem nod thoughtfully while the other half quietly updated their pitch decks to include the phrase “front door to the viewer experience.” Roku, whose [...]
Target taps former Walmart exec as supply chain, logistics chief
Jeff England, who worked to improve inventory availability at QXO, will join the retailer on May 31 as it seeks to strengthen in-stock reliability.
Number Sense: Grocers’ reliance on pharmacy sales has become a big headache
Supermarket chains have for years looked to pharmacy revenue to drive top-line growth. The Inflation Reduction Act is upending that strategy.
Target adds 3K food and beverage items in Q1
The retailer is working to turn its grocery department “into a reason [shoppers] choose to come to Target,” its merchandising chief told investors.
3 key figures from Kroger’s annual report
The retailer’s 2025 fiscal year highlights the company’s improvements to not only its financial performance but also its labor efforts.
Ahold Delhaize USA’s head of private label talks strategy
Abby Cook, the grocer’s newly appointed SVP of Own Brands, shares why the store brands continue to outpace the rest of its assortment in sales and volume.
H-E-B to spend $700M on supply chain expansion
The Texas grocer identified a site it owns in San Antonio as a possible home for new and expanded facilities that could begin operations by 2028.
Walmart ramps up price cuts
The retailer’s price reductions now reach 7,200 products — but high fuel prices could eventually put pressure on those investments.
AI referrals make shoppers more likely to either return — or never come back
Companies need to quickly justify why the AI recommended their brand, Info-Tech Research Group’s Julie Geller said. “If that validation isn’t obvious, confidence drops fast.”
Authentic Brands Group has a new CEO, but Jamie Salter is sticking around
Matt Maddox has been president and will take over as chief executive to run day-to-day operations, but will continue to report to Salter.
Lee jeans sold to brand management firm for up to $1B
The denim label is the latest IP to be scooped up by Authentic Brands Group, which is aiming for $100 billion in annual retail sales.
Walmart warns of price increases due to fuel costs
The retailer expects somewhat higher retail price inflation in Q2 if the fuel shocks from the war in Iran persist. However, Walmart maintained its full-year guidance.