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15,339 articles covering the AdTech ecosystem
Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality
Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...] The post Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality appeared first on ExchangeWire.com.
‘Heated Rivalry,’ Cynthia Erivo and Lady Gaga Win Big at Queerties Awards: Full Winners List
“Heated Rivalry,” Jonathan Bailey, Lady Gaga and Cynthia Erivo were among the winners at the 14th annual LGBTQ Queerties Awards on Tuesday night in Los Angeles. “Heated Rivalry” was named best TV Drama. Bailey received the Badass award, considered the top honor of the ceremony. Gaga’s “Abracadabra” was named best anthem while Erivo nabbed two […]
Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.
Updated: latest hybrid working policies at “new big six”
Campaign asked the holdcos about their requirements.
Healthy Growth In The Age Of AI
Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock
A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […] The post Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock appeared first on AdExchanger.
Gorilla Property Services Eyes U.S. Franchise Expansion
A leading property maintenance franchise is expanding into the United States, highlighting how home services brands are turning fragmented local trades into scalable franchise platforms. Vancouver-based Gorilla Property Services announced today that it has partnered with Franchise FastLane to accelerate franchise development across the U.S. The move positions the company inside one of the fastest-growing […] Gorilla Property Services Eyes U.S. Franchise Expansion first appeared on Street Fight.
LISTEN: The Collab Behind Variety’s 10 Creators to Watch List; Why Bars are Hosting More TV Watch Parties
On today’s episode of “Daily Variety” podcast, we’ll hear from Variety’s Antonio Ferme and Harper Mays on how the two assembled Variety’s 10 Creators to Watch list this year reflecting fast-rising, entertainment-centered social media stars. And Variety’s Payton Turkeltaub explains why so many people are taking their TV with cocktails and friends as watch party […]
Sports fandom: How today’s sports fans show up, engage and drive brand results
The sports fandom playbook reveals where avid fandom concentrates and how brands can turn that passion into performance.
Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side
Brand marketers enjoy a better quality of life, according to a new survey.
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
Patreon CEO Sounds Off on AI: ‘I’m Both Amazed and Furious’: As a Creator, ‘I’m Angry That We Aren’t Being Paid’ for Value of Contributing to AI Models
Jack Conte, co-founder and CEO of creator-monetization platform Patreon, shared a lengthy rumination on artificial intelligence and the future of creative work in a new video. In the 43-minute video posted Tuesday, Conte argues that the future of creativity will remain human at its core, even as AI becomes ubiquitous. He says that the key […]
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with [...]
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]
Fabletics expands into denim to ride casualization trend
CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue. The post A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth appeared first on Search Engine Journal.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet via @sejournal, @MattGSouthern
A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.
Stagwell reports 6% net revenue growth amid industry's 'managed chaos'
Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.