News
20,842 articles covering the AdTech ecosystem
The Backroom: What’s really happening at Lululemon?
Senior Editor Cara Salpini joins the podcast to discuss the pushback against the incoming CEO, founder Chip Wilson’s battle with the board and more.
PVH names new Americas CEO amid executive shuffle
Adelyn Cheong, president of PVH China, will succeed Donald Kohler, who is leaving to become CEO of Banana Republic.
What customers consider when using AI to shop
The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.
David’s Bridal is ready to help couples budget their wedding
Through the bridal retailer’s Pearl Planner tool, the company is leveraging AI to help couples determine where to splurge and save on their big day.
Roberto Cavalli to be acquired by Destination Maternity parent company
Marquee Brands will own a majority interest in the fashion house in a deal that is expected to close in Q2 of this year.
Amer Sports CFO: No visibility on tariff refunds
Andrew Page told Retail Dive that the company, which runs Arc’teryx and Salomon, will see little impact from the refunds anyway. Revenue at the business was up 32% in Q1.
Sumsub Introduces AI-powered Platform for Marketplaces
The new solution helps e-commerce, gig and service marketplaces protect customers, revenue and reputation Sumsub, a leading full-cycle verification platform that enables scalable compliance, has launched Sumsub for Marketplaces, enabling platforms to scale faster while reducing fraud losses and staying ahead of regulatory requirements. Designed to turn digital trust and safety into a competitive advantage, the new […]
Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness
Samsung Ads Southeast Asia has formed a new alliance with global data technology company, Eyeota, a Dun & Bradstreet company overlaying viewership insights from millions of Samsung Smart TVs with Eyeota’s rich consumer data for the first time. Advertisers can now reach relevant household audiences that matter most to their brand across Singapore, Thailand and […]
Shirofune Introduces ChatGPT Ads Integration to Help Advertisers Manage the Next Frontier of AI Media
New integration enables brands and agencies to bring ChatGPT Ads into Shirofune’s unified automation platform, streamlining campaign management and budgeting Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, announced the addition of ChatGPT Ads to its growing roster of supported channels. The integration allows advertisers and agencies to manage […]
Instinctools Responds to Market Demand for Flexible Software Development with New Managed Capacity Approach
Enterprise clients get a dedicated product team for a fixed monthly fee. Instinctools owns delivery, KPIs, and compliance. Instinctools, an AI-powered software engineering company, introduced its Managed Capacity model a flexible engagement format for clients whose product roadmaps change frequently. At the core of this approach is a simple idea: the client gets a dedicated team that […]
FOXVISITS LTD Brings AI-First Local SEO to Cyprus Service Businesses in Paphos, Larnaca and Nicosia
The new offering helps Cyprus service businesses appear in both Google local results and AI-generated answers. FOXVISITS LTD Launches AI-First Local SEO Service for Cypriot Businesses in Paphos, Larnaca and Nicosia Local businesses in Cyprus are sitting on enormous opportunity. Most of the competition still has no real local search strategy. The businesses that move […]
Docusign Unveils AI Assistant and Agents to Power the Next Era of Agreement Work
The Intelligent Agreement Management platform helps teams close deals, hire faster, and reduce risk by connecting contract workflows across the business Docusign at its Momentum conference announced new AI-powered capabilities designed to reimagine how agreements get done. Every sale, hire, and partnership depends on a contract, yet the work behind them is often slow, manual, […]
DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network, Elevating Transparency for B2B Advertisers
New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN). Advertisers now […]
CobbleStone Introduces AI-Powered Auto-Obligations for Automated Contract Obligation Detection and Task Creation
New CobbleStone VISDOM® AI capability helps organizations identify contract obligations, reduce risk, and automate follow-through. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to introduce its AI-powered auto-obligations feature, a powerful new capability within its VISDOM® AI engine designed to automatically detect contractual obligations and convert them […]
Later Launches Creator AEO, an Industry Leading Answer Engine Optimization Offering Built for Creator Marketing
Powered by Later EdgeAI, the offering helps brands drive Share of Model growth by influencing how they are cited across large language models Later, the world’s most intelligent influencer marketing company, announces the launch of creator AEO. The industry’s leading creator-first Answer Engine Optimization offering, creator AEO is built specifically for creator marketing and helps […]
Digital Turbine Expands AI Capabilities Across Its Mobile Platform Through Deepened Google Cloud Partnership
New capabilities from Gemini Enterprise Agent Platform strengthen the intelligence layer behind DT’s advertiser and publisher solutions Digital Turbine announced a deepened partnership with Google Cloud to expand AI-powered optimization and recommendation capabilities across its global mobile platform. The announcement follows this week’s AI reveals at Google I/O and reflects DT’s continued investment in AI-driven […]
OOH Pushes Deeper Into Performance Media
OOH advertising has long benefited from its physical presence in the real world. But as marketers increasingly demand the same level of attribution, interoperability, and performance accountability they expect from digital channels, the industry is racing to modernize how the medium is measured. That effort is now accelerating through a new initiative led by the […] OOH Pushes Deeper Into Performance Media first appeared on Street Fight.
SOCi Hits 300,000 AI Agents as Automation Goes Mainstream
AI agents are quickly moving beyond experimentation and becoming part of the operating infrastructure behind enterprise marketing. That trend was on display this week as SOCi announced that it has surpassed 300,000 deployed Genius Agents™, a milestone the company says establishes the largest deployed agentic workforce in marketing. The announcement underscores how rapidly enterprise brands […] SOCi Hits 300,000 AI Agents as Automation Goes Mainstream first appeared on Street Fight.
W. Kamau Bell to Launch Video Podcast ‘Who’s With Me?’ With Malcolm Gladwell’s Pushkin Industries
W. Kamau Bell, the award-winning TV host, comedian and filmmaker, is teaming with Malcolm Gladwell’s Pushkin Industries podcast and audiobook company to launch a new video podcast, “Who’s With Me?” as an extension of his popular Substack newsletter of the same name. Bell’s weekly podcast is set to premiere May 27, available on YouTube, Apple […]
‘The Looking Glass Wars’ Video Game Set as Author Frank Beddor Plots Musical, TV Series Adaptations (EXCLUSIVE)
A video game based on author Frank Beddor’s best-selling “The Looking Glass Wars” novels is set to launch this summer as the first push in a plan to further expand the franchise across mediums. Titled “The Looking Glass Wars: House of Cards,” the deck-building game is releasing tied to the 20th anniversary of Beddor’s trilogy, […]
Xbox Hires Matthew Ball as Chief Strategy Officer
Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy. The decision was announced by new Xbox CEO Asha Sharma Wednesday, along with the new hires of Scott Van Vliet as chief technology officer and the promotion of Chris […]
Netflix Will Soon Start Livestreaming Charlamagne Tha God’s ‘Breakfast Club’ Worldwide in Deal With iHeartMedia, Marking Its First Live Daily Show
Live from New York: It’s Charlamagne Tha God and the crew from “The Breakfast Club” morning talk show — on Netflix. Starting June 1, Netflix will stream “The Breakfast Club” live daily, available to subscribers worldwide. It will become the streamer’s first daily live program, airing each weekday starting (bright and early!) at 6 a.m. […]
Apple to Broadcast MLS Game Shot Entirely on 15 iPhones, First Major Live Sports Event Captured Using Only Smartphones
Apple has frequently touted the use of professional-grade iPhones by filmmakers to make shorts, commercials and even feature-length movies. And it recently added iPhones to the mix for its MLB and Major League Soccer brodcasts. Now the tech giant is taking the eat-your-own-dog-food approach to a new level. This Saturday, May 23, Apple TV will […]
Fortyseven Communications Opens London Office and Integrates With Sister Agency Indigo Pearl; Launches Global Creator Relations Practice
The Keywords Studios-owned Fortyseven Communications (47) is opening a London office and launching a global creation relations division, two developments that come as the gaming and entertainment-focused PR company is marking its 20th anniversary. As part of the move into London, 47’s UK sister agency, Indigo Pearl, will be integrated into the 47 team. According […]