TV’s ‘Front Door’ Now Comes With Deterministic Data and a Side of AI: Roku’s Lauren Benedict

MIAMI – At the Possible conference for marketers, Lauren Benedict, vice president of global ad sales and partnerships at streaming pioneer Roku, delivered a message that probably made half the adtech ecosystem nod thoughtfully while the other half quietly updated their pitch decks to include the phrase “front door to the viewer experience.” Roku, whose [...]

Last updated May 22, 2026 by ATDb automated enrichment