News
15,339 articles covering the AdTech ecosystem
WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.
Gracenote Brings “Treasure Trove” of Content Data to CTV Market with Launch of New Ads Business
As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy appeared first on ExchangeWire.com.
NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe appeared first on ExchangeWire.com.
How ChatGPT ads are becoming more accessible to brands after Criteo deal
The partnership between ChatGPT and Criteo brings down the cost of entry for advertisers, and hints at more automation to come.
Introducing Leading Women Dominican Republic’s class of 2026
Celebrating the 2026 Leading Women Dominican Republic honorees.
How this protein soda is marketing to everyday consumers in the GLP-1 era
CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.
Career Journeys—How this DTC marketer leveraged a finance career into a CMO job
Renee Lopes Halvorsen on how she landed the CMO job at Marine Layer and why career flexibility helped.
DraftKings is set to hire Translation and Rosewood Creative as creative agency partners
Until now, DraftKings has mostly relied on its in-house agency for big brand campaigns.
Enter the 2026 Small Agency Awards—3 new categories and how to submit
Get step-by-step guidance to enter the new categories in the 2026 Ad Age Small Agency Awards, including eligibility, deadlines and an entry checklist.
Advertising is art—treat it like art
How a creative double standard is holding back the TV ecosystem.
Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
Suntory Beverage and Food Europe CMO François Bazini Departs
Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring
Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Recognition marks the fourth consecutive time the company has been positioned as a Leader. Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, announced its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks the company’s fourth consecutive time being named a […]
Hightouch Expands ANZ Presence with Appointment of Aidan Lynch as Country Manager
Hightouch, the leader in data and AI for marketing, announced the expansion of its Australian and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager. The move reflects increased investment in the region following sustained organic growth and rising demand from APJ organisations modernising their marketing and data infrastructure. Building on […]
Five9 Strengthens Open Platform Strategy with Evolution of Five9 Fusion
New Five9 Fusion Partner Program brings together a growing ecosystem of product integrations and third-party technologies for the next-generation of connected and intelligent customer experiences Five9 , provider of the Intelligent CX Platform, launched the evolution of Five9 Fusion, with a new partner program that brings together an evolving CX orchestration ecosystem that spans product […]
Appier Research Unveils Agentic AI Breakthrough: A Risk-Aware Decision Framework
Quantifying LLM Reliability Across Risk Scenarios for Trustworthy Enterprise AI Appier announced new research advancing the reliability of Agentic AI systems. To expand the impact of its research and development efforts, Appier’s AI research team continues to focus on frontier topics in Agentic AI and Large Language Models (LLMs), exploring forward-looking technical challenges that push […]
Liminal Launches Agentic Intelligence for Strategy and GTM Teams
Over 100 CEOs convene in Palm Springs as Liminal introduces Team Spaces, Insights Agent, Target Account Lists, and Coach AI Liminal, the actionable intelligence company, unveiled four major product releases at its annual CEO Summit, the company’s flagship event bringing together more than 100 CEOs and senior leaders from across identity, fraud, and cybersecurity. Andrew Bowden, […]
Adtech Faces Rising Privacy Pressures Despite Cookie U-Turn
Google’s reversal on third-party cookie deprecation might look like breathing room for adtech. In reality, it only delays one element of a much larger structural shift, one that reflects changes in consumer trust, corporate transparency, and government oversight. This year alone, European regulators have fined Google and Meta hundreds of millions of dollars for data […]
Scalefusion Introduces Programmable Custom Properties
ProMobi Technologies announced that Scalefusion, its leading unified endpoint management solution, has introduced Programmable Custom Properties (PCP). IT teams can now automate custom property updates through script execution on Windows, macOS, and Linux devices. Custom properties are data fields IT teams use to track specific device and user fields, like which department a device belongs […]
Elite Site Optimizer Launches Industry’s First ‘Specific Generative AI’ for Global Accessibility and AI-Search Dominance
Elite Site Optimizer (ESO), a leader in enterprise digital governance, today announced a breakthrough expansion of its platform: Specific Generative AI modules engineered to solve the “Visibility Gap” created by AI-powered search engines. By merging Global Digital Accessibility Compliance with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ESO is the first platform to help brands […]
Rokt mParticle Makes Match Boost and Composable Audiences Available to All Customers
The leading real-time customer data platform expands access to its highest-impact capabilities, enabling marketing teams to validate performance before expanding their investment Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, announced it is broadening access to Match Boost and Composable Audiences for all customers. Marketing teams can now activate both capabilities […]
Hawke Media Named a 2026 Google Premier Partner, Recognized as a Top Google Ads Agency
Santa Monica-based marketing agency Hawke Media has achieved 2026 Premier Partner status in the Google Partners program, recognizing the company as a top Google partner among the highest-performing agencies managing Google Ads campaigns. Hawke Media’s team of experts provides full-funnel, data-driven marketing strategy and execution across paid search, paid social, media buying, email and SMS marketing, conversion […]
Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup
Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...] The post Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup appeared first on ExchangeWire.com.