News

BBC Creative appoints Natalie Lau as head of planning

Lau will report to Justin Bairamian, director of BBC Creative.

20 years on: has the media industry accepted disability yet?

Better representation on screen isn’t just the right thing to do – inclusivity also unlocks new audiences, increases positive brand affinity and ensures an increase in sales.

Why the messy middle of the "sandwich years" makes the best leaders

The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.

SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target

Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...] The post SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target appeared first on ExchangeWire.com.

Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH appeared first on ExchangeWire.com.

Men's Wearhouse - Built Different - 30s

Men's Wearhouse - The Style MVP - 30s

Men’s Wearhouse returns with more dress-code comedy spots

Party Land’s latest ads explore everyday dress-code uncertainty with humor and awkward moments.

Zendaya - A Versatile Phenomenon - 60s

AT&T tips off its March Madness campaign about staying connected

Five national spots feature Karl-Anthony Towns, Jalen Brunson, Patrick Ewing, John Starks, Jose Alvarado, Candace Parker and Jayson Tatum.

Uber Emboldens St Patrick’s Day Partygoers to ‘Irish Exit’ with a Quick Getaway

Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.

Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap by Canto

How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows. The post Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap appeared first on MarTech.

High stakes at checkout: Navigating SNAP’s new reality

As SNAP rules evolve, consistent product data becomes critical for retailers.

The economy is confusing. Your consumer understanding doesn’t have to be.

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.

Why returns are rewriting the rules of inventory agility

As businesses increasingly tailor service levels for their highest-value customers, return strategies will follow.

The mounting cost of voice fraud: Revenue loss, broken trust and operational strain

Voice fraud is now one of retail’s fastest-growing threats, and fraudsters are winning.

EPC Group Expands Power BI Copilot With Enterprise Multi-Model AI Architecture

New architecture integrates Copilot, Azure OpenAI, Claude, and Perplexity to transform Microsoft Power BI into an AI-driven enterprise decision platform. EPC Group, a leading artificial intelligence (AI) and business intelligence consulting firm, announced an expanded enterprise AI architecture for Microsoft Power BI that extends Microsoft Copilot with five additional AI intelligence layers. The new solution […]

Tells.co Among First U.S. Platforms Approved for RCS Business Messaging

AI-powered messaging platform receives approval for next-generation RCS campaigns in the United States Tells.co, an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging, announced it has received approval to deploy RCS Business Messaging, positioning the company among the first platforms in the United States able to run production RCS campaigns for businesses. […]

Bandicam Launches AI Feature to Transcribe Video to Text on Mac

New AI transcription tool turns screen recordings into searchable text, subtitles, and MP4 transcripts in seconds. Bandicam Company has announced the launch of a new AI-powered Video-to-Text (Transcription) feature in Bandicam for Mac. The new functionality enables users to quickly convert spoken content from their recordings into searchable transcripts and subtitle files without relying on […]

AI-Driven Search Is Accelerating Interest in Generative Engine Optimization (GEO), Says Arwenus SEO

Industry observers note a shift toward AI-focused search optimization as generative search tools influence how users discover information online. As artificial intelligence becomes increasingly integrated into search experiences, many organizations are beginning to reassess how they approach digital visibility. Industry observers point to the growing influence of AI-driven search tools and generative answer systems, which […]

Webflow Acquires Vidoso.ai to Expand Its Agentic Web Marketing Platform

Acquisition builds on Webflow’s existing AI capabilities to further support brand-governed marketing at scale Webflow announced it has acquired Vidoso.ai, a multi-modal AI asset generation startup focused on helping marketers create brand-aligned assets at scale. The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create […]

Toronto Marketing Agency Launches Human-Centred Campaign

“If your business sells to humans, we should totally work together.” Jessica Alex Marketing, a Toronto-based marketing agency, has noticed an alarming trend over the past few years. “Humans are being replaced by AI, and not enough people seem to be talking about it,” said Jessica Alex, the agency’s founder. “AI can be a beneficial […]

Google Shares More Information On Googlebot Crawl Limits via @sejournal, @martinibuster

Google shared that Googlebot's crawl limits are flexible and can be increased or decreased depending on the need. The post Google Shares More Information On Googlebot Crawl Limits appeared first on Search Engine Journal.

“The Metrics That Matter Are in the Inventory Supply” – Buy-Side View with Mindshare’s Dave Sargent

The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In Read More