Why publishers are betting on video to counter AI search

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable.  Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]