News
15,397 articles covering the AdTech ecosystem
EscalaX organiza un evento para presentar EX+: su SSP
EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...] The post EscalaX organiza un evento para presentar EX+: su SSP appeared first on ExchangeWire.com.
6 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
PMG takes over WPP’s Cannes beach space to debut AI-focused activation
PMG’s space will focus on AI and tech through programming and experiences such as hackathons.
Gen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Turo mocks traditional car rentals while plugging its peer-to-peer offering
Turo’s first work from Deutsch debuted during cable pre-Oscars coverage.
Gen Z media strategy—how brands determine spend across social, AI and commerce
Here’s where media buyers are investing to reach Gen Z consumers.
Youth advisory panels—how agencies structure them for client work and pitches
Agency leaders discuss how they set up youth advisory panels that have resulted in successful campaigns and new business wins.
How Gen Z evaluates employers—what agency and brand leaders should understand about retention
Gen Z advertising talent seeks transparency, structured mentorship, AI guardrails and clear promotion signals from leadership to build trust and growth.
Inside the store of the future—How Gen Z and Alpha expectations are changing physical retail
Despite the growth of online shopping, consumers still crave the touch and feel of brick-and-mortar locations.
5 CMOs to follow on LinkedIn
CMOs are becoming increasingly more public-facing and influential; here are five worth your attention.
Quiz: Test your Gen Z strategy
Do you know Gen Z marketing tactics? Test your knowledge of emerging considerations across media, tech, creative and team management.
The rise of the creator CMO—how more marketers are building influencer-level followings
CMOs are gaining public influence as creators as consumers seek out trustworthy voices.
Coinbase posts extended cut of acclaimed gaming spot after Oscars airing
Added scenes enhance the narrative of a man breaking out of a gloomy world to financial freedom.
Why the drinks people carry matter more to marketers now
From Stanley tumblers to Poppi cans, Gen Z is turning everyday beverage choices into visible expressions of identity—often outside brands’ control.
Will Gen Z approve your AI use in ads? Use this decision tree
A practical decision tree helps marketers use AI in advertising responsibly, with clear steps to earn Gen Z trust and avoid deceptive or unethical practices.
Gen Z AI trust audit—8 questions every brand should answer
The young generation has a love-hate relationship with AI, but little tolerance for brands that misuse the technology.
4 ways brands can feed Gen Z’s insatiable hunger for snacks
Clear ingredient labels, added benefits and social media snack hauls are fueling Gen Z’s love of snacking.
7 Cinematic Ads From the 2026 Oscars
ADWEEK rounds up the best spots from Hollywood's big night.
NTT DATA Launches GCC Innovation Acceleration Program to Support Innovation Creation by Global Companies
NTT DATA, a global leader in AI, digital business and technology services, announced the launch of its GCC Innovation Acceleration Program. This is designed to support global companies rapidly establishing and scaling their strategic offshore hubs in India, including Global Capability Centers (GCC) and other innovation and delivery hubs. Launched in October 2025, the program […]
Inside the Agentic Marketing Stack: APIs, MCPs, and the Layers That Power Agents
If you read the headlines from CES 2026, agentic AI dominated. Despite the hype, most executives across the ecosystems are asking, “How do we actually make this work with our tech stack?” Modern agentic systems work through layers from where data lives, to how actions are executed, to how intelligence is coordinated. APIs and MCPs […]
Appier Releases Whitepaper on the Future of Autonomous Marketing with Agentic AI
How agentic systems reshape marketing through continuous decision loops and synergies Appier, an AI-native AaaS (Agentic AI as a Service) company, announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new operating layer for modern marketing organizations, shifting AI […]
BFJ Digital Unveils Next-Generation Tracking Architecture to Combat Data Erosion and Privacy Shifts
BFJ Digital, a Brisbane-based digital marketing and analytics firm, has announced the completion of a major overhaul to its proprietary tracking and performance architecture. This strategic upgrade is a response to the accelerating deprecation of third-party cookies by major browser engines and the increasing complexity of AI-driven attribution. Solving the Data Gap for the Next […]
AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas
Austin Tx AI Automation and Website Digital Marketing Company Expand to Fredericksburg Texas DIQSEO and CYBRSPC.AI Expand into Austin and Fredericksburg, Texas — Launch an AI Intelligence Layer for Websites, SEO/SGE/AIO, Automation, and Department-Level CRM Systems Website Company in Fredericksburg Texas” — SEO Company in Fredericksburg Texas DIQSEO.com, a premier website development, SEO, and digital […]
Time for “radical action”? M&C Saatchi at crossroads without a CEO again
Shareholders step up pressure as group looks for third CEO in five years, following Zaid Al-Qassab’s exit.