Chants, midwives and birthing bars: behind the scenes of Andrex’s 'Push like you’re pooing' campaign

Campaign speaks to AMV BBDO's (formerly FCB London) executive creative director Kyle Harman-Turner, Kimberly-Clark’s Matt Stone and King She at Somesuch about tackling taboos around labour poo.

Last updated May 27, 2026 by ATDb automated enrichment