How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out
Last updated May 27, 2026 by ATDb automated enrichment
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The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.