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How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.

Last updated May 27, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
May 27, 2026
Topic
IAB Tech Lab
Mentions
2

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