News
20,765 articles covering the AdTech ecosystem
Innodisk Launches APEX Series Edge AI Systems to Accelerate Industrial AI Deployment at the Edge
New APEX-A100 platform, powered by Qualcomm Dragonwing SoC, delivers high-performance, energy-efficient AI processing with long-term industrial support Innodisk, a leading global AI solution provider, today announced the launch of its APEX Series Edge AI Systems, designed to deliver scalable, high-performance AI for industrial and enterprise environments. By combining hardware, software, and system design, the platform […]
AI Is a Multiplier: Why Better Data Drives Better Results
For too long, the conversation around AI has centered on capability. What it can do. What it might unlock. But capability without underlying quality will only scale the wrong things. AI amplifies the marketing data that’s already there. Done right, it accelerates insight, boosts creativity, and enables rewarding collaboration. Done wrong, it amplifies risk, bias, […] AI Is a Multiplier: Why Better Data Drives Better Results first appeared on Street Fight.
YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent
Is that YouTube video clip you’re watching real or was it made with AI? YouTube wants to make it easier for viewers to know when content on its platform is AI-generated. In 2024, it started labeling content when creators disclosed they have used AI tools. Now YouTube is making AI-generated content labels more prominent for […]
Roku Unveils Biggest Home Screen Overhaul in More Than a Decade
Roku’s more than 100 million streaming households already watch billions of hours of content every month. But the company wants to get those numbers even higher. On Wednesday, Roku took the wraps off a new home screen that it says is more dynamic, more personalized — and smarter. A key design point: It’s meant to […]
Netflix and Spotify Acquire Video Rights to Jay Shetty’s ‘On Purpose’ Podcast in Deal Said to Be Worth up to $100 Million
The video version of Jay Shetty’s popular motivational podcast “On Purpose” is moving exclusively to Netflix and Spotify — making him the latest big-name podcaster to land a big-money distribution deal. Spotify, Netflix and Shetty on Wednesday announced a new partnership to bring “On Purpose” into video across both services. Terms weren’t disclosed. A source […]
A$AP Rocky to Be Honored With Inaugural Tribeca X Filmmaker of the Year Award; Full Programming Lineup Released (EXCLUSIVE)
Tribeca X, the Tribeca Festival’s flagship program dedicated to brand-supported storytelling, has announced that A$AP Rocky will be honored with the inaugural Tribeca X Filmmaker of the Year Award, which recognizes the rapper for his work in music, fashion, film, design, and brand storytelling. Tribeca X will take place June 8–9 at Spring Studios during […]
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
Oreo teams with K-pop supergroup BTS for global campaign
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical via @sejournal, @billhunt
Reframing "problems" as "opportunities" isn't corporate spin. It's the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine Journal.
Under Armour unveils ads reframing pressure as a positive
Campaign created by Uncommon Creative Studio.
Does the position of ECD still carry the same weight?
Following ad agencies hiring multiple executive creative directors, Campaign asks adland’s creatives their opinions on the importance of the role.
Chobani profiles U.S. soccer stars, and their loved ones, through films, fashion and art
Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.
Chili’s gets Lizzo to perform a new version of its ‘Baby Back Ribs’ jingle
The sparkly spot from It’s Advertising Time includes a new verse to promote the updated menu item.
NPR asks the hard questions in ‘For Your Right to Be Curious’ spots
The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.
A maturing OpenAI splits marketing duties between two CMO roles
The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.
Chobani Puts Soccer’s Unsung Heroes on the World Cup Stage
For the World Cup, Chobani is shifting the focus to the grit, determination, and communities behind world-class players.
Paris Hilton’s 11:11 Media Is Debuting a Deepfake Documentary on TikTok
The investigative series, produced by journalist Laurie Segall, is a wager that serious work can flourish on the short-form site.
Roku Home Screen Gets a Personalized Refresh
The US will be the first market to get the Roku home screen update.
IAB Tech Lab tackles the growing AI bot problem
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. The post IAB Tech Lab tackles the growing AI bot problem appeared first on MarTech.
How to avoid tone-deaf executive listening tours
Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. The post How to avoid tone-deaf executive listening tours appeared first on MarTech.
The 5 myths of marketing leverage
Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding. The post The 5 myths of marketing leverage appeared first on MarTech.
AI won’t save a broken organization
There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. The post AI won’t save a broken organization appeared first on MarTech.
Why publishers are betting on video to counter AI search
Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable. Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now […]