News

Walkers encourages people to put their joy first in new brand platform

The work was created by VCCP.

EscalaX Hosts an Event to Present EX+: Its SSP

EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...] The post EscalaX Hosts an Event to Present EX+: Its SSP appeared first on ExchangeWire.com.

Rolex - Zendaya: A Versatile Phenomenon - 60s

Chase Freedom - First-Time Parents - 30s

Chase Freedom - Ordering Isn't Easy - 30s

Proton Mail - Born Private - 60s

How creative agents can close the gap between ambition and production

This new tool coordinates generative models and production workflows to advance projects end-to-end.

18 creative campaigns to know about today

Zendaya, Natalie Portman and Kendall Jenner front luxury Oscars spots, and Uber marks St. Patrick Day with an “IrishXit.”

UGG - Return of the Fluff Yeah - 47s

Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twist

Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026. The post 5 LinkedIn ad tactics for B2B marketers appeared first on MarTech.

The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS

As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics. The post The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS appeared first on MarTech.

Too many workflows are breaking marketing automation

Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable. The post Too many workflows are breaking marketing automation appeared first on MarTech.

Why connected customer experiences keep failing

Your martech stack probably isn't the problem. Your operating model is. Here's what a panel of practitioners agreed needs to change. The post Why connected customer experiences keep failing appeared first on MarTech.

Salesforce Agentforce: What you need to know

We've updated our page on Agentforce with details of the Agentforce Contact Center release. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Above The Influence; Advertising’s Uncertainty Principle

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.

To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.

Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]

AI Registry to Protect Athlete Likenesses and Digital IP Launched by New Sports-Tech Firm Callandor Group (EXCLUSIVE)

As AI continues to reshape the entertainment and sports industries, a newly launched sports-tech firm is making the case that athletes have become contributors to the AI economy — and that no standardized system exists to compensate them for it. Callandor Group has unveiled what it describes as the first dedicated registry for sports intellectual […]

Claudine Collins joins Mail Metro Media

Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.

What advertising needs right now is more friction

It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth

Ace of Hearts hires Sabina Usher as executive communications strategist

Appointment aims to “put media fluency at the heart of creativity, strategy and commercial impact”.

Baileys moves global ad account into AMV BBDO

Forsman & Bodenfors previously worked on the business.

Atomic London and production companies in spat over payments

The disagreement is about work for betting brand Ladbrokes.