News
20,765 articles covering the AdTech ecosystem
Sharyn Alfonsi Out at 60 Minutes as Controversy With Bari Weiss Continues Drawing Attention
Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.
Vox Media, BuzzFeed, and the End of An Era
The sales of the two companies, just a week apart, mark the end of a digital media experiment.
ACR data is invaluable, but only if it lives within DSPs
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers
Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first on AdExchanger.
Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard
The days of waiting until a campaign ends to find out whether it worked may soon be over. Warner Bros. Discovery has unveiled a real-time measurement and attribution dashboard that lets marketers monitor and optimize campaigns while they’re still running – a shift from the traditional post-campaign reporting model that has long frustrated brands seeking [...]
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
MIAMI — Post-transaction advertising delivers measurably stronger results than traditional display, but the programmatic infrastructure built to serve the open web may be holding marketers back from realizing its full potential. “The unique thing about post-transaction is high-impact inventory, and it’s brand safe because a real person just made a purchase, which drives incredibly strong [...]
TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
MIAMI – At the POSSIBLE conference, Kevin Krim, president and chief executive of media-measurement firm EDO Inc., arrived with a message that probably startled at least a few ad executives wandering Miami Beach meeting halls in search of cold brew and attribution models: the future of TV measurement apparently runs through Maslow’s hierarchy of needs. [...]
Inside the Store: Save Mart’s new look
A banner executive shared how customer data influenced the significant changes made to a California store as the grocer’s parent company looks to revamp its entire fleet.
King Kullen promotes 3 executives
Frank Vassallo, a 36-year veteran of the Long Island grocery chain, is now senior vice president of store operations, while two other employees are taking on broader roles in merchandising.
Top Kroger human resources official to retire
Tim Massa, who has worked for Kroger for 16 years, is the latest in a string of senior executives who have decided to depart the grocer following the arrival of CEO Greg Foran earlier in 2026.
Target, Walmart vie for beauty customers
The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.
Walmart operations execs latest to leave amid leadership shakeup
John Furner has been reshaping his team since taking over from Doug McMillon as the retail giant’s chief executive earlier this year.
Lululemon, Chip Wilson settle feud
Two of Wilson’s board nominees will join after all, and he has agreed to hold off on further agitation for the next 18 months or so.
Another strong quarter for Dick’s quells some Foot Locker fears
The Foot Locker business posted its first positive comps since late 2024 and the company raised guidance for both banners.
Bath & Body Works CEO: ‘We are in the early stages’ of transformation
The retailer reported that Q1 net sales dipped 3% year over year. Meanwhile, CFO Eva Boratto will step down from her role in June.
Unravel Data Unveils Arvix AI, the First Agentic AI Engine Enabling Autonomous Optimization across Databricks, Snowflake, and BigQuery
Arvix AI rewrites code, tunes infrastructure, and eliminates storage waste autonomously, validating every change before it reaches production Unravel Data, the data platform optimization company, unveiled Arvix AI, an agentic engine that autonomously tunes and optimizes across Databricks, Snowflake, and BigQuery. Built upon a decade of data platform telemetry, Arvix AI now powers every optimization […]
AI Digital Launches AI Creative Studio, Closing the Creative Gap in Programmatic Advertising
The new full-service production unit brings AI-powered content capabilities, with human expertise, directly to clients—from TV-grade video and audio to display, social, and rich media. AI Digital, the AI-native media consultancy, announced the launch of AI Creative Studio — a full-service creative production unit designed to solve one of programmatic advertising’s most longstanding problems: brands investing […]
Headless Domains Launches .BOSS, Agent-Native Namespace for Autonomous Agents, Manager AI Agents, and AI Systems
.BOSS is now live, giving humans and autonomous agents a shared identity surface for coordination, delegation, discovery, and machine-readable records. Headless Domains today launched .BOSS, an agent-native namespace for people, teams, and autonomous agents that coordinate work across tools, services, and platforms. .BOSS gives operators and autonomous agents a persistent identity for coordinating work across […]
HubSync Launches HubSync Halo™ to Automate Tax & Accounting Engagement Work
New agentic intelligence layer brings autonomous workflow orchestration, contextual awareness, and CPA-grade AI governance to tax and accounting firms HubSync, the only end-to-end client experience and automation platform built specifically for CPA firms, today announced the launch of HubSync Halo™, an AI operating system that automates and orchestrates the full tax and accounting engagement lifecycle […]
Sensedia Launches AI Foundation Services to Help Enterprises Deploy Governed AI at Scale
New specialized services and a standalone AI Gateway give enterprises the governance, security, and cost control needed to move AI from pilot to production. Sensedia today launched its AI Foundation Services, a new suite of expert-led offerings designed to accelerate and fortify AI governance for a secure, scalable approach to AI adoption. The launch complements […]
Moderne Named a Visionary in the Inaugural Gartner® Magic Quadrant™ for Technical Debt Management Tools
Recognition as a sole vendor in the Visionaries quadrant follows the addition of Agent Tools to the Moderne Platform, giving AI coding agents deterministic infrastructure to remediate technical debt. MModerne, the Agent Tools company for AI-driven software engineering, announced it has been named a Visionary in the inaugural Gartner® Magic Quadrant™ for Technical Debt Management […]
Tabnine Named a Visionary in the 2026 Gartner® Magic Quadrant™ for Enterprise AI Coding Agents
Tabnine combines enterprise AI coding agents, organizational context, and governance to help teams build trusted AI engineering workflows Tabnine, the AI coding platform built for enterprises that need speed without sacrificing trust or control, today announced that Gartner named it a Visionary in the 2026 Gartner Magic Quadrant for Enterprise AI Coding Agents. This is […]
InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis Platform
Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced a significant expansion of their strategic partnership designed to close that gap. US retail media advertising is on track to reach nearly $70 billion in 2026 — growing 17.8% year-over-year and outpacing both social and search […]
Madhive Introduces Maverick AI Agents, The First Agentic Intelligence Suite Built for Local Precision at National Scale
AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem Madhive, the leading DSP and AI solutions partner built specifically for local brands and agencies, today announced the expansion of its enterprise intelligence layer, Maverick AI, to include new agentic capabilities designed to […]