News

Dialpad Names Brett Reed as Chief Financial Officer to Lead Next Era of Global Enterprise Scale

Dialpad, the AI-first communications and agentic platform defining the next era of business conversations and actions, announced the appointment of its interim finance leader, Brett Reed, as Chief Financial Officer. The move formalizes Dialpad’s finance leadership as the company scales to meet growing demand from the world’s largest enterprise organizations. Marketing Technology News: MarTech Interview With Fredrik […]

Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content

As Consumers Increasingly Question What’s “Real,” Marketers Should Make AI Transparent, Optional and Clearly Beneficial Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” […]

MarTech Interview with Sherry Smith, President of Retail Media @ Criteo

Sherry Smith, President of Retail Media at Criteo shares more on how marketers today can drive better results with agentic AI powered experiences: ___________ Hi Sherry, tell us about yourself and your role at Criteo. My career has grown alongside retail media itself. I was part of the early days of the industry, helping build […]

Retailers Are Missing Revenue by Getting Personalisation Wrong

New Amperity research reveals real-time relevance drives conversion, but identity and execution gaps continue to hold brands back Australian retailers are keen to capitalise on the power of personalisation, but execution remains challenging. Most acknowledge their capabilities are lagging, even as they recognise personalisation as critical to business success. New research from Amperity, the leading customer […]

Is imitating other ads really a form of flattery?

Campaign's editorial team discusses whether similar ads are inevitable, or just lazy.

Hotels.com rebrands with tongue-in-cheek ads by Mischief

Andreas Nilsson directed the campaign through Biscuit.

Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...] The post Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden appeared first on ExchangeWire.com.

Hotels.com Gets Refreshingly Literal in New Brand Push

Hotels.com's new global campaign emphasizes that its name is refreshingly literal.

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.

Butler/Till’s first agentic media buying tests cut media and supply chain costs

Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.

After WPP reckoning: The case for and against principal media

Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model.

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

The days of 'fake it 'til you make it' are coming to an end.

‘I’m not selling you hours’: PMG’s push beyond agencies

PMG never called itself an agency. Here’s why that matters now.

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.

Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.

TikTok and iHeartMedia Bring Social Discovery to Audio

TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […] TikTok and iHeartMedia Bring Social Discovery to Audio first appeared on Street Fight.

AI-Generated Feature ‘Raphael’ Anchors MBC C&I’s Hong Kong FilMart Slate (EXCLUSIVE)

MBC C&I’s AI Contents Lab is at Hong Kong FilMart with its most ambitious slate to date, anchored by “Raphael,” an 80-minute feature billed as one of the world’s first entirely AI-generated feature film, as the Seoul-based operation seeks to expand its international footprint and explore co-production opportunities. The company, which operates under Korean broadcaster […]

Meijer readies another grocery store

The company will soon open its fourth Meijer Grocery format and plans to add more locations.

‘Sekiro: No Defeat’ Anime Trailer Revealed; Director Addresses Fans’ Concerns About Adapting Video Game Into Crunchyroll Series (EXCLUSIVE)

Crunchyroll dropped the trailer for its upcoming “Sekiro” anime adaptation Monday ahead of the show’s panel at the SXSW Festival in Austin. Based on FromSoftware’s critically acclaimed 2019 action-adventure game “Sekiro: Shadows Die Twice,” which follows shinobi warrior Wolf on his quest to rescue his lord during Japan’s Sengoku period, the TV series is a […]

Hotels.com - Headphones - 30s

Hotels.com - Chicken Fingers - 30s

Skittles - Gaming Flute - 29s

Hard Rock Bet Sportsbook - So Metta - 30s

Facebook Co-Founder Chris Hughes Warns AI Could Harm Workers—Even If It Doesn’t Entirely Replace Them

At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.