News

Programmatic’s Next Era: Clarity Is The New Currency

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.

Preventable - The Truth Hurts – Paddler - 30s

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan via @sejournal, @martinibuster

WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.

Movers & Shakers: Dentsu, Publicis, Digitas, Haleon, D&AD, Ebiquity, Teads and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Former Mindshare and Mediacom CEO Mark Heap joins Aperto Partnership

He previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China.

In Pictures: Campaign A List party 2026

More than 100 of adland's greats – Faithfuls and Traitors – gathered last night to celebrate the 2026 edition of the Campaign A List.

Former Impero creative director Elliott Starr launches ‘AI-augmented’ studio

Belief Studio will become part of Form Productions.

Adam & Eve\TBWA hires Luke Till and Lawrence Bushell as creative directors

The pair join from BBH London.

Pick of the Week: Claude trains its Super Bowl ads on discomfort

Campaign asks AI agent Claude for some help writing Pick of the Week.

Channel 4 Expands Third-Party Platform Push with Video Podcasts on Spotify

As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More

Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets

Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets appeared first on ExchangeWire.com.

2026 Small Agency Awards entry guide—categories, pricing, timeline

A step-by-step guide to entering the 2026 Ad Age Small Agency Awards, including eligibility, categories, deadlines, fees, new additions and a quick entrant checklist.

CMO Moves—Microsoft beefs up AI marketing team and Canva hires its first B2B chief marketer

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.

Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’

Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.

Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices

In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices appeared first on ExchangeWire.com.

xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange

xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.

Publicis hires former WPP Studio X global chief operating officer Sean Palmer

Palmer relocates to London after 20 years at rival WPP.

Amazon Ads unveils ‘Creative Agent’ chatbot to create ads

Tool can support ideation, scriptwriting, images and music.

Overheard at the Digiday AI Marketing Strategies event

Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.