C-Flight and Origin Could Deliver “Massive Step Forward for the Industry” – Buy-Side View with Zenith’s Samantha Doughty

Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a "massive step forward for the Read More

Last updated Jun 11, 2026 by ATDb automated enrichment