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21,117 articles covering the AdTech ecosystem
DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns
DoubleVerify ("DV"), the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today (11th June, 2026) announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities [...] The post DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns appeared first on ExchangeWire.com.
What to know about the 2026 Ad Age Business of Brands event
Key details on Ad Age’s strategic summit for modern marketing leaders, including the agenda, who should attend, ticket pricing and how to register.
Pride sponsorship pullback—why brands must commit to genuine allyship
Corporate sponsorship at Pride is declining; brands can build authentic allyship by engaging communities, prioritizing year-round support and focusing on real impact.
7 types of World Cup ads—and the brands that nailed them this year
From crowd-pleasing blockbusters to bittersweet redemption stories, this year’s tournament has something for everyone.
Independent agencies will have a larger presence at this year’s Cannes Lions—how they plan to stand out
More independent agencies are going to Cannes Lions 2026 than in past years and finding unique ways to band together and stand out.
Career journeys—How Olga Osminkina-Jones turned an entrepreneurial mindset into a global marketing career
Flora Food Group CMO Olga Osminkina-Jones discusses her path from teenage entrepreneur to global marketing leader, why she views marketing as a growth engine and the traits she looks for in new hires.
Jeep offers new Wranglers to Americans named George Washington if U.S. wins the World Cup
The campaign from Highdive links America’s tournament fortunes to a very patriotic giveaway.
Paris Hilton to give away 1 billion Hilton points spotted in paparazzi pics
The BBDO campaign kicked off with a teaser seeded on a celebrity-gossip sites.
Apple’s World Cup AirPods spot sees Vini Jr. dancing to an unheard beat
The Aube Perrie-directed ad highlights AirPods Pro 3 with choreography and ambient sound design.
Report: The agency inflection point
Inside the forces putting the traditional agency model under pressure—from harder work and operational inefficiency to the rise of AI.
Walmart Challenges Amazon With New Google Deal
Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion
Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.
How Crocs Made a Punchline Into a Competitive Advantage
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.
Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t
Alexa for Shopping is opening up new ad opportunities.
DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.
Audio First: How Tonies Is Winning the Battle for Kids’ Attention
Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.
The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa
Rosa also discusses his rise from CMO to CEO by scaling three categories.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
Signal orchestration reveals which accounts are ready to buy
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement. The post Signal orchestration reveals which accounts are ready to buy appeared first on MarTech.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook
With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […] The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.
This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns
Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […] The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.
Spectrum Reach and Anoki AI Team Up to Achieve Improved Real-Time Transparency in Streaming TV
Anoki ContextIQ Brings Brand Suitability and Contextual Intelligence to Spectrum Reach’s Streaming Inventory — Including Live Content Spectrum Reach and Anoki AI announced a collaboration that will give advertisers even better control and transparency over where their ads appear on streaming television platforms. Through the agreement, Spectrum Reach now has integrated Anoki’s ContextIQ – a […]