News

Cindy Rose brings in psychologist to boost WPP's culture

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.

Watch the newest commercials from Taco Bell, Invesco, Pinter and more

Taco Bell hypes its new Diablo Dusted Crispy Chicken Nuggets.

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Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Adobe Summit 2026 in Las Vegas reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve your content and data bottlenecks. The post Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents appeared first on MarTech.

Why Allbirds is eating crow

The DTC footwear brand may have overestimated its customers’ appreciation for sustainability, and underappreciated their desire for fashion.

Roku Launches New ‘City Dash’ Game (EXCLUSIVE)

Roku is continuing its push into gaming experiences with the launch of “Roku City Dash,” a retro-inspired game that users can play from within the platform’s screensaver. The smart TV company — which as of last week boasts more than 100 million streaming households worldwide — describes the new feature as “an original game that […]

‘Lemme Say This’ Pop-Culture Podcast Is Returning Under Pact With Obamas’ Higher Ground (EXCLUSIVE)

Higher Ground Productions, the media company founded by President Barack Obama and Michelle Obama, inked a deal to relaunch “Lemme Say This,” a weekly entertainment podcast hosted by best friends Hunter Harris and Peyton Dix, as part of the Higher Ground network. “Lemme Say This” features Harris and Dix taking deep dives on pop-culture news, […]

Creator marketing now a ‘core media channel’ while search slows: IAB

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

Adobe expands agency partnerships as part of agentic AI platform debut

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.

‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.

Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni

Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.

Pepsi seeks real rules of football in campaign starring David Beckham

Star-studded film features Sir David Beckham, Mohamed Salah, Vini Jr, Lauren James, Alexia Putellas, Florian Wirtz and a cameo by Gordon Ramsay.

Bentley Motors gears up for creative review

Account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X.

Publicis Groupe UK buys Fabric Social

French agency group adds the shop to new PR, social and influence division.

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ADWEEK Sports Marketing MVPs 2026 Entries Now Open

Entries for ADWEEK Sports Marketing MVPs 2026 are now open.  This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]

Entries Are Now Open for ADWEEK Team Visionary Awards 2026

ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]

How to unify and orchestrate your B2B data to drive revenue

Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. The post How to unify and orchestrate your B2B data to drive revenue appeared first on MarTech.