News
17,599 articles covering the AdTech ecosystem
Chili’s turned social swagger into cultural clout and business momentum
Chili's wins Best Brand Social Media at the 2026 Creativity Awards.
Whitney Downing shaped Nike’s Super Bowl comeback
Whitney Downing of Wieden+Kennedy is Creative of the Year at the 2026 Creativity Awards.
Chili’s is a beacon of creativity with results to prove it
Chili’s is Brand of the Year at the 2026 Creativity Awards.
Odd fictional companies helped generate sign-ups for Slate
Slate wins Best Brand/Product Launch of the Year at the 2026 Creativity Awards.
Random House timed a supermoon to billboard of Steph Curry for the perfect shot
Random House has won Creative Data Campaign of the Year as part of Ad Age’s 2026 Creativity Awards.
Nike’s ‘So Win’ empowered women athletes against critics
Nike’s ‘So Win’ is the Film/TV/Video Campaign of the Year at the 2026 Creativity Awards.
Jack Hailey drove Chili’s business comeback with a new social media guide map
The mastermind behind Chili’s social strategy is Jack Hailey, its social media manager—and the Social Lead/Community Manager of the Year at Ad Age’s 2026 Creativity Awards.
Ryan Trahan’s YouTube road trip raised $11.6 million for St. Jude
Ryan Trahan and St. Jude are the inaugural Best YouTube Creator Collaboration winners at Ad Age’s 2026 Creativity Awards.
Why OpenAI is ‘running at lightning speed’ to build an ad business
The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.
Erstwhile Competition; What We Lose By Gamifying The News
Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […] The post Erstwhile Competition; What We Lose By Gamifying The News appeared first on AdExchanger.
Apple’s John Ternus set to become its next CEO, Tim Cook to become executive chairman
Ternus will become CEO on Sept. 1, when Cook will transition to executive chairman, the company stated Monday.
Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller
On April 18, the Sidemen and their creator friends returned to London for the 2026 edition of their charity soccer match. For the second year in a row, the star-studded footballing spectacle raised more money than any previous edition of the event. A sum of £6.2 million (~$8.4 million) will be split between a pair of nonprofit organizations. The Sidemen, who count 23 million subscribers on their primary YouTube channel, sold enough charity match tickets to fill the 90,000-seat Wembley Stadium to capacity. Those fortunate in-person attendees were joined by massive audience of live viewers. At its peak, according to Streams Charts, the 2026 Sidemen match reached 2.2 million concurrent viewers. Visit Tubefilter for more great stories.
Tim Cook Stepping Down as Apple CEO, to Be Succeeded by John Ternus at Tech Giant
Tim Cook is set to exit as Apple’s CEO after 15 years. John Ternus, senior VP of hardware engineering, will become Apple’s next chief executive officer, the company announced. Cook will become executive chairman of Apple’s board of directors and Ternus will become its next CEO effective Sept. 1, 2026. The transition, which was approved […]
OpenAI CEO Sam Altman Says AI in Hollywood Will Get People to ‘Care More About Human Creators, Not Less’
OpenAI CEO Sam Altman believes AI is a good thing for Hollywood and will not hurt the industry as much as critics of the technology may be worried about. “I think people really care about other people,” Altman told me at the Breakthrough Prize Ceremony on Saturday when I asked about industry concern that AI […]
Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape
Brands are skipping the festival grounds and staging their own moments off-site
GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think about the consumer journey. But there’s a sticking point: how can brands tap into authentic discovery moments that balance digital [...]
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. Brian Monahan of Albertsons Media Collective arrived at the Beet.TV AI Media Summit with Horizon Media carrying a message for [...]
The Onion Says It Has a Deal to Take Over Alex Jones’ Infowars, Plans to Relaunch Right-Wing Site as Parody of Itself
Satire site the Onion says that it has — after 17 months legal wrangling — successfully landed a deal allowing it take over Infowars, the right-wing conspiracy-fueled site run by Alex Jones. Ben Collins, CEO of the Onion, confirmed to Variety details of the company’s new plan to assume control of Infowars under a deal […]
6 Coachella Brand Activations That Were Actually Worth Waiting in Line For
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]
EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads
The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.
What Social Media Success Looks Like in a Post-Follower World
This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]