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12,711 articles covering the AdTech ecosystem
The AI era needs strategists grounded in expertise and guided by context
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. The post The AI era needs strategists grounded in expertise and guided by context appeared first on MarTech.
Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly acceptable state of affairs. Kids’ content provides whopping engagement stats and establishes new generations of […] The post Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content appeared first on AdExchanger.
Dentsu B2B president Rob Gold departs
Former UK chief executive of Merkle leaves Dentsu after seven years.
Half of VCCP's current jobs didn't exist at launch, CEO says
VCCP chief executive Michael Sugden discussed innovation and optimism on a panel at Campaign’s A List event.
Adland’s work on trust is at risk because of ‘free rider’ problem
Responsibility and investment must be shared across the ecosystem, rather than subsidised by some – while others do less or look to ride for free, the advertising boss of Bauer Media argues.
Geely concludes UK media review
Volvo sister brand appoints new agency ahead of UK sales push.
Dentsu reports record $2bn loss ahead of CEO transition, suspends dividends
Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1300 cuts are planned.
Uncommon appoints Elliot Lee and Rory Peyton Jones as senior creatives
Duo joins from Saatchi & Saatchi.
Ad Age crossword puzzle—exes and odes
This week’s edition highlights brands challenging Cupid’s playbook with inclusive Valentine’s Day narratives.
AI ad of the week: NetApp invokes lemmings to illustrate risks of AI hype
The spot shows a horde of lemmings racing across a mountainous tundra, pulled along by the fear of missing out (on AI).
Agency Brief—Highdive names first chief growth and marketing officer, PHD wins Raymour & Flanigan
This week, Agency Brief has the exclusive on Highdive’s C-suite appointment, plus a look at Publicis Groupe’s recent sports moves.
Super Bowl 2027 guide—Disney’s strategy, Valentine’s Day considerations, ratings expectations and more
A way-too-early look at what could be in store for Super Bowl LXI.
Valentine’s Day 2026—how marketers are getting in on the record spend
From fast food to lawn mowers, how brands are finding ways to show the love.
Super Bowl 2027—turn this year’s takeaways into strategy
Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.
Why agencies are making women fearful of maternity leave—and why we must advocate for mothers
Women are scared of losing out on career milestones during maternity leave. Companies have the power to make it right.
Ads of the Week: 6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...] The post Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement appeared first on ExchangeWire.com.
The Stack: AI and Regulatory Shifts
This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...] The post The Stack: AI and Regulatory Shifts appeared first on ExchangeWire.com.
Dentsu appoints new global CEO as Hiroshi Igarashi steps down
Igarashi will resign next month.
Rory Sutherland attended 2015 event mentioned in Epstein files
Ogilvy UK vice-chairman said he "very much hopes that the publication of the documents by the DOJ will help in the long term to achieve justice for Epstein's victims”, after confirming he attended a lunch and dinner, to which Jeffrey Epstein had been invited but may not have been present at.
Saatchi & Saatchi appoints Ben McNaughton as head of design
Ben McNaughton joins from Mother London.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.