News

Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Major League Soccer extends reach in substantial marketing push

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

Publicis weds creator, sports marketing for new Influential Sports unit

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Why brands need to optimize their mobile apps and websites for AI

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

Campaign Trail: Squarespace turns domain names into a noir nightmare

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse via @sejournal, @MattGSouthern

The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams. The post Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse appeared first on Search Engine Journal.

Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. The post Google’s Search Relations Team Debates If You Still Need A Website appeared first on Search Engine Journal.

Valentine’s Day round-up: Specsavers, Asda, The National Lottery and more

Campaign rounds up the campaigns from brands that are feeling the love for Valentine's Day.

Dentsu drops sale of international arm but is open to deals in local markets

After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes amid a record annual loss.

Week in Review: Sky’s ITV Talks Slow Down, Substack Launches a TV App, and Dentsu’s CEO Steps Down

In this week's Week in Review: Sky's ITV takeover talks reportedly slow down, Substack makes the move to TV, and Dentsu' CEO resigns after a tough year for the company. Top Stories Sky’s ITV Acquisition Talks Have Reportedly Slowed Down Sky's negotiations to buy fellow UK broadcaster ITV have slowed down in recent weeks, Reuters Read More

Apple recaps Bad Bunny’s halftime show with fan reactions shot on iPhone

Some 23 photographers captured reactions across 11 time zones from Puerto Rico to Tokyo.

Isla x Rebolucion x About - Happy Valentine’s DA.I. - 7m17s

Isla’s short film imagines a future Valentine’s Day where love is shaped by AI

Made with Rebolucion AI and About, “Valentine’s DA.I.” explores the emotional potential of AI storytelling.

Dentsu Overhauls Leadership, Names Takeshi Sano CEO

The company installs its Japan chief to revive its struggling overseas business

Navigating identity in a cookieless, compliant world

Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy. The post Navigating identity in a cookieless, compliant world appeared first on MarTech.

AI ROI confidence is slipping, and that’s not a bad thing

As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value. The post AI ROI confidence is slipping, and that’s not a bad thing appeared first on MarTech.

15 Smarter Interview Questions For Hiring Digital Marketers In 2026 via @sejournal, @brookeosmundson

Hire better digital marketers with these interview questions that expose real strategic and performance thinking. The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal.

Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson

The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.

Cloudflare’s New Markdown for AI Bots: What You Need To Know via @sejournal, @MattGSouthern

Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation. The post Cloudflare’s New Markdown for AI Bots: What You Need To Know appeared first on Search Engine Journal.

FanDuel Taps Ari Avishay From Paramount+ as Marketing Leader

He also brings experience from Hulu and Lyft.

MLS Unites 30 Teams Around ‘Fun,’ Not Rivalries, as World Cup Looms

MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.

Old Spice Updates ‘Mom Song’ With a Modern Motherhood Twist

Old Spice reboots its classic 'Man Song' ad with a modern twist.

Why automating a broken workflow with AI is a trap

Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains. The post Why automating a broken workflow with AI is a trap appeared first on MarTech.