News

Hartley’s picks creative agency

Appointment was made without a pitch.

7 key agency and marketing job moves—and why they matter

Here are the executive moves you need to know this week.

The top 5 creative campaigns to know about right now

This week’s top campaigns focused on growth, resilience and the stories brands tell about moving forward.

Introducing Leading Women Peru’s first class of honorees

Get to know the marketing and advertising execs honored in this year’s Leading Women Peru program.

Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers

More than 900 creators signed up within 11 days.

Lerma Names Its First Chief Strategy Officer as It Builds Out Leadership Team

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s […]

Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days

Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance... The post Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days appeared first on ExchangeWire.com.

Have Your Question Answered on the MadTech Podcast!

Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in a monthly mailbag special... If there's a hot topic you're keen to know more about, or a topical industry issue you want to [...] The post Have Your Question Answered on the MadTech Podcast! appeared first on ExchangeWire.com.

Havas London wins Yazoo's UK creative account

Milk drink brand previously worked with Digital Natives.

Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires

Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.

WTF is Markdown for AI agents?

AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message

A month into its ad strategy, OpenAI tries to balance growth and trust.

Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic via @sejournal, @lorenbaker

Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience, and ongoing experimentation with new SERP layouts have changed how users interact with search results. Get A Data-Backed View Of What Matters For 2026 SERPs In this on-demand webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, will dig into STAT’s vast repository of daily SERP data and show […] The post Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic appeared first on Search Engine Journal.

Google AI Shows A Site Is Offline Due To JS Content Delivery via @sejournal, @martinibuster

A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google AI Shows A Site Is Offline Due To JS Content Delivery appeared first on Search Engine Journal.

StreetEasy - Roof Lounger - 30s

StreetEasy - Koi Hooper - 30s

StreetEasy - Girls Night - 30s

Watch the newest commercials from Google, Progressive, Verizon and more

Olympic snowboarder Chloe Kim stars in the latest from Google.

Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chart

The top five titles had over a billion viewing minutes.

Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend

The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

Fake Campaign Agency of the Year Awards screengrabs shared on LinkedIn

Winners will be announced on Thursday 19 March at a ceremony at Royal Lancaster London.

Old Spice’s ‘Mom Song 2’ sees more moms distraught at their grown-up boys

Wieden+Kennedy Portland revisits the viral 2014 anthem with a less stalker-y take on letting sons grow up.