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17,591 articles covering the AdTech ecosystem
After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One
The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services
Beats and Jennie Are Back Together With an Unreleased Song and New Headphones
K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
5 B2B marketing tactics beyond lead generation
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. The post 5 B2B marketing tactics beyond lead generation appeared first on MarTech.
Before you buy another AI tool, ask these 5 questions
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. The post Before you buy another AI tool, ask these 5 questions appeared first on MarTech.
The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama
Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way […] The post The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama appeared first on AdExchanger.
Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age
Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.
How Generative AI Is Reshaping Creative Optimization Platforms: A Vendor Landscape Review
Gartner maps the emerging landscape of AI-native creative optimization platforms, distinguishing between legacy dynamic creative optimization vendors adding generative layers and pure-play AI creative startups. The report evaluates capabilities across personalization depth, brand safety guardrails, and integration with major DSPs.
Trust3 AI Announces Native Integration with Google Cloud’s Agentic AI Stack to Deliver Data and AI Governance for Agentic Applications
Trust3 AI, the unified data and AI governance platform, announced a new integration with Google Cloud’s agentic AI stack, including the Agent Development Kit (ADK) and Vertex AI Agent Builder. The combined solution helps enterprises design, deploy, and scale Gemini‑powered and multi‑model AI agents with built in guardrails, continuous policy enforcement, and full lifecycle observability […]
Synthflow AI and 8×8 Enter Strategic Partnership to Deliver Next-Generation Agentic AI
Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8×8, Inc. , a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8×8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and […]
Beamr Validates ML-Safe Compression for dSPACE Data Logging
Beamr delivered 31% file size reduction compared to baseline encodes on footage from dSPACE RTMaps. Results to be demonstrated at dSPACE User Conference, April 21-22, Novi, Michigan Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, and dSPACE, a leading provider of solutions for the development of connected, autonomous, and electrically […]
Marigold Appoints Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer
New leadership hires signal Marigold’s commitment to AI-driven innovation and product excellence across its commercial portfolio Marigold, a global marketing technology company focused on helping growing businesses build stronger customer relationships, announced the appointments of Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer. The dual appointments reflect Marigold’s […]
Advertising Professionals Believe Traditional Agency Model is Broken or Will Be Within 3-5 Years
Basis 2026 Advertising Agency Report Illustrates How AI, Transparency, Process and Other Factors are Converging to Make Work More Difficult for Advertising Professionals Basis (https://basis.com), the leading intelligent operating system for autonomous advertising, today announced survey results showing that 87% of agency professionals believe the traditional agency model is either broken or will be within […]
zMaticoo Launches Model Context Protocol (MCP), Enhancing AI Access to Business Data
zMaticoo just unveiled its Model Context Protocol (MCP)—a technological innovation redefining AI’s access to business data! Built on our Open API and optimized for AI scenarios, MCP upgrades traditional API calls to tool-oriented capabilities, equipping LLMs with dedicated business data access channels to read, write and operate ADX/DSP data using natural language. Marketing Technology News: MarTech Interview […]
digna 2026.04 Expands Time-Series Analytics and Data Validation for Enterprise Data Platforms
New release enables in-database time-series analysis and scalable validation, supporting enterprise data governance and reliability digna has announced the release of version 2026.04 of its Data Quality & Observability Platform, introducing expanded time-series analytics capabilities and new approaches to scalable data validation designed for enterprise data environments. The combination of integrated analytics and scalable validation […]
Visme’s New Microsite Builder Cuts the Developer Bottleneck Out of Content Publishing
Visme, introduces its new Microsite Builder, closing the gap between content creation and web publishing so teams can design and go live without bottlenecks. Visme, the platform where marketing teams and businesses design, build, and publish content without leaving their workflow, announces the launch of its new microsite builder, enabling teams to turn their content […]
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh, Pennsylvania — the location of the 2026 draft — with OOH ads.
Snickers extends ‘Hungry’ platform around peanut butter products
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
Clipper Teas selects Who Wot Why to develop global brand platform
Appointment follows a competitive pitch process.
I Made This: Konker, an app to help new parents navigate the city
Emily Mitchell, group brand director at The Midnight Club, felt like she had lost her identity when she was limited to the same local baby classes. So she made an app to help people find baby-friendly activities, from spas to immersive exhibitions.
Burger King UK positions Whopper as ultimate post-race meal
“Whopper of a finish” follows “Bundles of joy”, which was launched in 2024.
Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For
We reveal the last wave of individuals who will be judging The Wires 2026. What do they believe makes a winning entry? As we advance through Q2, this year's The Wires ceremony edges closer. Our judges, chosen from a selection of experts [...] The post Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For appeared first on ExchangeWire.com.
Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory
Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.
Going Global? Contextual AI Needs To Be Your Strategy
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper. […] The post Going Global? Contextual AI Needs To Be Your Strategy appeared first on AdExchanger.
Particular Audience Launches PA DiscoveryOS on Shopify
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announced the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them […]