News
12,716 articles covering the AdTech ecosystem
LinkedIn Trades Corporate Polish for Laughs in New Brand Platform
LinkedIn leans into humor to tell a unified story about its products and brand.
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. The post How to use CRM data to target the right B2B audiences appeared first on MarTech.
How to wreck your brand in 30 seconds
Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.' The post How to wreck your brand in 30 seconds appeared first on MarTech.
The path to purchase just got dramatically shorter
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. The post The path to purchase just got dramatically shorter appeared first on MarTech.
Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […] The post Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers appeared first on AdExchanger.
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. As the line between […] The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on AdExchanger.
Initiative leads the preliminary 2025 global media league
Publicis Groupe shops make up the rest of the top five.
The new rules of social discovery and distribution
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
WooCommerce May Gain Sidekick-Type AI Through Extensions via @sejournal, @martinibuster
Automattic's James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.
Campaign A List 2026: How leaders are planning for success in surprising times
Team culture and being “obsessed with new” are pivotal, rapid change is the norm, and it’s goodbye to the all-knowing boss.
Tesco marks Lunar New Year with fold-your-own horse newspaper takeover
Supermarket celebrates year of the fire horse with Reach partnership.
The ghost in the machine
Why future advantage belongs to systems with a soul.
Jabra picks global paid media agency
Appointment follows shortlist of three in late 2025.
Why "Wuthering Heights" is a high-intensity brand machine
Emerald Fennell isn’t aiming for literary fidelity; rather, the film serves as an incredible example of the art of disruptive adaptation.
Google’s UCP vs. OpenAI’s ACP—what retailers need to know about agentic commerce standards
Retailers are eager to adopt AI shopping standards so that they can start selling in these new environments with all their products and services accurately represented.
America250—what brands need to know about the semiquincentennial
Answers to common questions brands may have about America250.
Make sense of AI in marketing—join the March Editors Roundtable
Get practical guidance on AI in marketing at Ad Age’s March 26 Editors Roundtable. Learn what’s working across creative, productivity and measurement, with peer insights.
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
UK watchdog and Ofcom set up inquiry into Daily Mail/Telegraph merger
Inquiry into the £500m takeover launched following intervention by the secretary of state for culture, media and sport.
BBC Creative hires Uncommon's Richard Biggs as ECD
He will join the shop in mid April.
Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter
In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads. The post Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter appeared first on ExchangeWire.com.
Fixing the In-App Ad Quality Problem: Why It Pays to Act Now
The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on... The post Fixing the In-App Ad Quality Problem: Why It Pays to Act Now appeared first on ExchangeWire.com.
Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie [...] The post Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation appeared first on ExchangeWire.com.
What will the media planner of the future look like?
The Campaign Podcast digs into the future of the media planner and buyer, from themes discussed at Media Week Live.