News

‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands

This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]

The Power of Creator and Brand Collaboration Put to the Test

This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration.  […]

Every Brand Needs An Enemy

Every brand needs a competitor you choose to benchmark against and beat.

EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI

The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.

U.S. state data privacy laws: What you need to know

Updated with information on new privacy laws in Rhode Island, Oklahoma, and Alabama. The post U.S. state data privacy laws: What you need to know appeared first on MarTech.

Microsoft updates ads platform for AI-driven discovery

Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. The post Microsoft updates ads platform for AI-driven discovery appeared first on MarTech.

OpenAI turns on cost-per-click ads inside ChatGPT

The move come as the platform looks to hire its first Advertising Marketing Science Lead.

How native CTV is solving the channel’s attention problem

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native […]

Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate

The remote control used to be simple – flip through channels, land somewhere, stay a while. Now the act of watching television has become its own kind of labor – but that complexity, one executive argues, is exactly where the advertising opportunity lies. Ying Wang, general manager of Xumo Advertising, believes the fragmentation that frustrates [...]

Pipedrive ranked #1 in Lead Management and Small Business CRM by SoftwareReviews

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, has been recognized by SoftwareReviews with top rankings across Lead Management and Customer Relationship Management (CRM) categories, based on verified user feedback. Pipedrive has been recognized by SoftwareReviews with top rankings across Lead Management and Customer Relationship Management (CRM) categories, based on verified user feedback. In the latest SoftwareReviews rankings, […]

NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions

Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation NIQ, a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and […]

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation

OpenX, The Intelligent SSP, announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation. These leadership updates reflect OpenX’s continued investment in simplifying advertising by bringing greater intelligence to the supply side. To deliver on this strategy, OpenX is strengthening its leadership across […]

impact.com Expands YouTube Collaboration as Creator Partnerships API Early Adopter, Powering End-to-End, Performance-Driven Creator Campaigns

Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]

Snowflake Expands Snowflake Intelligence and Cortex Code to Power the Control Plane for the Agentic Enterprise

Snowflake delivers agentic AI for both business users and builders on a single platform with Snowflake Intelligence and Cortex Code Snowflake Intelligence transforms how business users turn insights into action through a personalized, context-aware AI agent grounded in enterprise data Cortex Code enables builders to move faster from code to production with AI-powered development across […]

Webby Awards 2026 Winners Revealed, Variety Among Honorees

Winners of the 2026 Webby Awards have been announced — and Variety is taking home a trophy at the 30th annual awards program recognizing the best of the internet. Variety won the Webby Award in the Music, General Video & Film category for “Does Jennie Know Her Lyrics From Her Biggest Songs?”, featuring the singer of K-pop […]

Studio71 Sold to Fixated, Giving Company Network of 1,000-Plus Digital Creators

L.A.-based start-up Fixated has acquired creator media company Studio71, combining their respective talent representation, production, distribution, monetization capabilities and more under one roof. According to Fixated, the deal marks a major step in its strategy in its strategy to become a one-stop shop for “the next generation of creator-led media businesses.” Together, Fixated and Studio71 […]

Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO via @sejournal, @HelenPollitt1

SEO tools are useful, but over-relying on them creates blind spots. Here's what raw data reveals that tools never will. The post What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO appeared first on Search Engine Journal.

The Ghost Citation Problem via @sejournal, @Kevin_Indig

Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters. The post The Ghost Citation Problem appeared first on Search Engine Journal.

Krispy Kreme unveils first UK and Ireland campaign in debut work by Ark Agency

Ark Agency won the Krispy Kreme creative account in January.

Week in Charts: Ted Sarandos on Netflix’s Podcast Strategy, Women’s Sports Revenues to Top $3 Billion, and European Consumers Back Social Media Bans

In this week's Week in Charts, Ted Sarandos on Netflix's podcast strategy, women's sports to top $3 billion in revenues, and European consumers back under-16s social media bans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...] The post impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption appeared first on ExchangeWire.com.

Miller Tea Time x Livvy - 34s

Inside Paramount’s 2026 Upfront Dinners

These are Paramount's first upfront dinners following its $8 billion merger with Skydance.