News
21,102 articles covering the AdTech ecosystem
Marouane Rhafli Continues to Empower E-commerce Entrepreneurs Through SEO and Shopify Innovation
Marouane Rhafli, a leading Shopify expert, SEO consultant, and digital entrepreneur, continues to make a significant impact in the e-commerce industry by helping businesses increase their online visibility, improve search engine rankings, and maximize sales through data-driven strategies. With more than 16 years of experience in digital marketing, web development, and search engine optimization, Marouane […]
Getty Images Expands Partnership with Goalhanger to Power Video-first Podcast Storytelling
Partnership gives Goalhanger scaled access to thousands of Getty Images’ editorial, archival and creative visuals as it continues to expand video output across its portfolio of hit shows Getty Images, a preeminent global visual content creator and marketplace, and Goalhanger, the largest independent podcast producer outside the US, announced an expanded content partnership to support Goalhanger’s […]
AI is Rewriting the Rules of Customer Loyalty
Based on a survey of 1,000 U.S. consumer aged 18-65 conducted with Pollfish in May of this year, the findings of Amperity’s recent report about customer loyalty in the age of AI, reveals just how much services such as ChatGPT, Claude, and Gemini are impacting the customer journey. These LLM’s are not just answering questions, […] AI is Rewriting the Rules of Customer Loyalty first appeared on Street Fight.
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
A mosaic of markets: The omnichannel playbook for local performance
This whitepaper explores how brands and agencies can bridge the gap between national reach and hyperlocal relevance.
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Reshaping the traditional funnel to build more connected consumer experiences.
How the food industry is optimizing AI investments
More than half of surveyed retailers and suppliers say that their tech investments are already paying off in their businesses and offerings to customers, writes Leslie G. Sarasin of FMI.
YouTube Star Alejo Igoa Signs With WME
Alejo Igoa, a top Latin digital creator who has 120 million YouTube subscribers, has signed with WME for worldwide representation in all areas. WME will work with Igoa — who is from Argentina — to expand his touring, media and digital content businesses, while building out his brand partnerships, books, ventures and licensing verticals. He […]
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has remained in the internet lexicon.
How Dum Dums owner Spangler created a candy empire built on nostalgia
The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.
Google’s AI Search Data Is Growing, But The Gaps Remain via @sejournal, @MattGSouthern
Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing. The post Google’s AI Search Data Is Growing, But The Gaps Remain appeared first on Search Engine Journal.
Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues
In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Three-Quarters Read More
Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026
Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament. Drawing from billions of real-time search signals across the open web, Captify's data [...] The post Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026 appeared first on ExchangeWire.com.
Thrad Announces Inaugural Sponsored Intelligence Summit
Thrad, the AI-native advertising infrastructure platform, today (21st July, 2026) announced the inaugural Sponsored Intelligence Summit: a single-day, invitation-only conference at 10 York Road, London SE1 7ND, on Friday, 24 July 2026. The event brings together senior marketers, brand CMOs, [...] The post Thrad Announces Inaugural Sponsored Intelligence Summit appeared first on ExchangeWire.com.
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
Stop buying AI and start buying capabilities
"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare. The post Stop buying AI and start buying capabilities appeared first on MarTech.
What CMOs should be doing about AI right now
Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change. The post What CMOs should be doing about AI right now appeared first on MarTech.
Your best practices may already be outdated
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable. The post Your best practices may already be outdated appeared first on MarTech.
Forget The Shiny Objects And Focus On Fundamentals
In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, on this week’s episode of AdExchanger Talks. Driving profitable growth and […] The post Forget The Shiny Objects And Focus On Fundamentals appeared first on AdExchanger.
Hinge Marketing Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
New partnership enables Hinge Marketing to deliver greater client value by helping brands understand, measure and improve how they appear in AI-generated answers on ChatGPT, Gemini, Claude, and Perplexity Hinge Marketing, a leading branding and marketing firm for professional services, and Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine […]
Wowza Deploys Synthetic Video Detector With NVIDIA
Wowza’s Video Intelligence Framework brings real-time Synthetic Video Detection – powered by NVIDIA’s Synthetic Video Detector – to its 35,000 deployments worldwide Wowza, whose media server powers more than 35,000 video deployments across 170-plus countries, announced its plans to distribute the NVIDIA Synthetic Video Detector (SVD) through the Wowza Video Intelligence Framework (VIF)®. The integration makes NVIDIA Media2’s, best-in-class, state-of-the-art synthetic-video detection available on live video […]
Wowza Launches Video Intelligence Framework to Turn Any Live Stream into Real-Time Action on Your Terms
The framework addresses a largely untapped market where billions of hours of live video go unanalyzed – often in situations where real-time action is critical Wowza, whose streaming software powers more than 35,000 video deployments and 200,000 running server instances across 170-plus countries, announced the general availability of the Wowza Video Intelligence Framework (VIF)®: the […]
NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds
NVIDIA Agent Toolkit now includes NVIDIA Omniverse libraries, giving AI agents tools and skills to help software developers integrate physical AI capabilities into their existing applications. New Omniverse libraries for NVIDIA RTX sensor simulation, GPU-accelerated physics simulation and simulation-ready asset validation are openly available on GitHub. SideFX and PTC are integrating Omniverse libraries into 3D […]