News

Several brands took a walk down millennial memory lane.

The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.

LGBTQ representation dropped for the second year in a row.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

Budweiser again won the top spot on USA Today’s Ad Meter, its second year in a row and 10th win overall.

Hims is breaching the U.S. patent on semaglutide, the active ingredient in Novo’s blockbuster obesity treatments, Novo argued Monday.

Super Bowl advertising: Why brands should prioritize entertainment all year.

McDonald's targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.

While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal

Here's what resonated with the people who make ads for a living.

Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.

Viewers were not amused.

From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?

America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.

This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.

An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.

The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary Read More

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...] The post Experian: “New Year, New Me” Is Now a Year-Round Wellness Mindset appeared first on ExchangeWire.com.

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...] The post Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch appeared first on ExchangeWire.com.

Anthropic won the AI battle, but there was plenty else to enjoy on a strong night for advertising.