News
21,102 articles covering the AdTech ecosystem
LINAK Gets Its First Measurable Marketing Return in Years with ZoomInfo
The Danish manufacturer of electric linear actuators replaced a competitor platform it could not measure, and its first targeted display campaign generated new sales quotes. ZoomInfo, the all-in-one AI GTM platform, has reported that LINAK, a Danish manufacturer of electric linear actuators, generated new sales quotes from a single targeted display campaign, its first measurable […]
Shufti Launches the Glocal Platform, A Full Compliance Lifecycle Management Solution for Every Industry, Region, and Use Case
One platform now runs the whole compliance journey, from sign-up and identity checks through authentication, monitoring, and remediation, at a global scale while still fitting the rules of each local market Shufti, a leading identity verification provider, has launched the Shufti Glocal Platform, a full compliance lifecycle management solution designed to help organizations manage identity verification, fraud prevention, […]
Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
Google’s Liz Reid Discusses Persistent Autonomous Search via @sejournal, @martinibuster
Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers. The post Google’s Liz Reid Discusses Persistent Autonomous Search appeared first on Search Engine Journal.
2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items via @sejournal, @gregjarboe
AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets in 2027. The post 2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items appeared first on Search Engine Journal.
How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget via @sejournal, @MenachemAni
How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math. The post How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget appeared first on Search Engine Journal.
The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.
The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN... The post The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary. appeared first on ExchangeWire.com.
Apply to the Small Agency Network by Sept. 28—what current and prospective members need to know
Your chance to join the Small Agency Network is here.
A small agency’s 12-step guide to integrating AI across the business
Broadhead spent two and a half years rebuilding its operations before AI ever touched pricing or client work. Here's the 12-step sequence its CMO says got the agency there.
AI search does not care about your website
If your content isn’t structured for machine consumption, it may not show up at all.
Xfinity’s new ‘Imagine That’ spots are set in the zombie apocalypse
Goodby Silverstein & Partners and director Damien Shatford craft ads that show Xfinity services surviving the undead.
Kayak’s ‘Bookboards’ let friends shame a holdout who won’t commit to a trip
Personalized outdoor ads and a comedic film encourage travelers to stop debating and start booking together.
Why your match rate is the most important number you’re not tracking by Rokt mParticle
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS. The post Why your match rate is the most important number you’re not tracking appeared first on MarTech.
FreeCast Enhances Zer0Gap™ Advertising with Proprietary Next-Generation AI Forensics, Redefining Precision Audience Targeting for Connected TV Advertisers
FreeCast, Inc. , a provider of streaming television technologies and platform-as-a-service (PaaS) solutions, highlighted the strategic vision behind its proprietary Zer0Gap™ Advertising platform, an AI-driven advertising ecosystem designed to help advertisers improve audience targeting by leveraging richer consumer intelligence before campaign delivery. The announcement comes amid increasing industry scrutiny of streaming ad performance. The billions […]
8×8 Delivers Flexible, Consumption-Based UC Solution for Direct Resell Partners with 8×8 Small Business
New Offering Gives Direct Resell Partners a Flexible Way to Serve the Small and Medium Business (SMB) Market – With No Annual Licences, No Fixed Seat Counts, and No Requirement to Bundle Tools Customers Don’t Need 8×8, Inc., a leading global business communications platform provider, has launched 8×8 Small Business, a new self-serve, consumption-based offering […]
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy. The post 70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why appeared first on Search Engine Journal.
What’s in an agency name?
The Campaign Podcast explores how agency names are chosen and what difference a title makes.
Publicis Red+ global CSO Alison Hoad departs
Hoad had previously spent time at Publicis London and BBH London.
Geely Auto hands UK creative business to Joint
Review started at end of last year.
Rethink’s Mike Dubrick on the urgency of creativity and his newly expanded role
Dubrick has been named chief creative officer for North America, leading creative for four offices.
What every agency founder should know about M&A
The highest valuation of your business is not always the number on the term sheet. It is the ownership you have taken in the company, the choices you have preserved, and the path you have created for what comes next.
Here’s what I learned when my company had to lead without me
An emergency can show what your team is truly capable of.
5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
5 things CMOs want from small agencies right now—and how to deliver them
Small agencies looking to get on a CMO’s roster can look to these five tips.