News

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

How Pinterest is compressing the funnel between discovery and conversion.

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […] The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.

New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.

In this week's Week in Charts, LiveRamp on the strength of its CTV base, Adobe's marketing push on AI, and Netflix's UK ad tier growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week Read More

Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising... The post “It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media appeared first on ExchangeWire.com.

In today’s Digest, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals Scope3 makes second round of layoffs Scope3 has implemented another round of redundancies, its [...] The post Digest: Scope3 Makes Second Round of Layoffs; China Fines Companies for Fake AI Services; Meta Criticises EU Action Over WhatsApp AI Rivals appeared first on ExchangeWire.com.

Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...] The post Rocket’s “America Needs Neighbours Like You” Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 appeared first on ExchangeWire.com.

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...] The post Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media’s Newly Launched HorizonOS appeared first on ExchangeWire.com.

Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. Based in London, he joins an award-winning local team and will contribute to accelerating Displayce’s growth and visibility in [...] The post Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence appeared first on ExchangeWire.com.

Kurppa Hosk boils down the Scandinavian brand re:member’s pitch to the most basic essentials.

International fliers can enjoy fast, reliable and uninterrupted internet at 35,000 feet.

What's going right and wrong with AI in marketing.

TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. The post What TikTok gets right about attention and what email overlooks appeared first on MarTech.

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors. The post How affiliate marketing powers AI search and creator commerce appeared first on MarTech.

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. The post Oracle expands its AI agents for marketing, sales and CS teams appeared first on MarTech.

Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. The post Fresh off the holiday season, Mailchimp debuts new ecommerce features appeared first on MarTech.

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the […] The post Why Marketing Lost Its Long View – And How To Get It Back appeared first on AdExchanger.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. Not to mention that when publishers and SSPs lump together media of varying quality, it undermines transparency and makes programmatic […] The post OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys appeared first on AdExchanger.