Forget The Shiny Objects And Focus On Fundamentals

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, on this week’s episode of AdExchanger Talks. Driving profitable growth and […] The post Forget The Shiny Objects And Focus On Fundamentals appeared first on AdExchanger.

Last updated Jul 21, 2026 by ATDb automated enrichment