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AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip?
It’s summer holiday season, and Shirley Marschall is looking at AI and the paradox of choice… The post AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip? appeared first on ExchangeWire.com.
Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands
In today's Digest, we discuss Apple expanding its OpenAI data theft claims, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth. The post Digest: Teads to Sue Google; Apple Challenges UK Encryption Data Demands appeared first on ExchangeWire.com.
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control appeared first on AdExchanger.
The Rundown: Google’s legal woes with ad tech rivals
Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.
Inside the indie agencies founded by Omnicom and IPG’s former staffers
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
Sony is scaling up its Playstation advertising ambitions
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely Scraping The Surface; BMW Did What Now? appeared first on AdExchanger.
Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry
During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger. The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.
1440’s Tim Huelskamp: AI Content Explosion Creates Greater Demand for Human Curation, not Less
CANNES, France — This summer, artificial intelligence generated more content than humans for the first time — a milestone that most media companies view as a threat but that 1440’s CEO sees as a significant business opportunity. “The Cambrian explosion of AI content is going to lead to more slop and then more demand for […]
Why High Ratings Don’t Mean High Attention: TVision’s Bid to Rewire Ad Buying
CANNES, France — You probably know those crackling fireplace videos on YouTube. The CPM is dirt cheap, the reach is massive, and absolutely nobody is watching most of the year. It’s the perfect illustration of advertising’s oldest problem: buying eyeballs that aren’t actually looking. That disconnect between reach and impact is exactly what attention measurement […]
AI Is Smart, but It Still Needs an Adult in the Room: Canvas Worldwide’s Anita Patil-Sayed
AMENIA, N.Y. — Artificial intelligence may be churning out marketing insights faster than a coffee machine at Cannes Lions but Anita Patil-Sayed isn’t ready to hand it the keys just yet. Speaking with Beet.TV contributor David Kaplan during the Beet Retreat Berkshires, Patil-Sayed, managing director and head of advanced analytics and measurement at Canvas Worldwide, […]
TBWA unveils new global visual identity
It was created by TBWA’s design studio Design by Disruption (DXD).
Social highlights from Asda, Jubel, Rightmove, Deliveroo and more
It was football fever for brands like Greggs, Jubel and Asda in July, meanwhile Amigos Burgers got its groove on and Rightmove teamed up with Barbie.
AI is everywhere. But is it actually delivering for marketers?
Join Ad Age, Forrester and Epsilon as they unpack findings from Epsilon’s 2026 State of AI in Marketing study. Explore where AI is delivering real value, how marketers are preparing for agentic AI, and what organizations need to turn AI adoption into a competitive advantage.
Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
Paramount Execs Reveal Why They Believe They’ll Win WBD Merger Trial
Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.
Snapchat won’t let creators monetize fully AI-generated videos, but it still wants you to please, please, please use its AI tools
Every major social media platform is run by a major technology company–and that’s never been more apparent than in the era of AI slop. Google and YouTube, Meta and Facebook/Instagram, ByteDance and TikTok…All of these parent companies are speedrunning their attempts to make money with generative AI, while also contending with the undeniable impact gen […] Visit Tubefilter for more great stories.
Chronicle shows creators and IP owners who their audiences are and how to find more viewers–before their projects go live online
In our current age of algorithm, creatives–from major studio executives to marketing campaign strategists to solo TikTokers filming entire microdramas in their bathrooms–tend to start their process by asking a question: If I make this, will it find an audience? Chronicle Media says it can answer that question. Co-founded by Aaron Sisto, Scott Greenberg, and […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/02/2026
Viewership was down across the board on YouTube this week. The #1 channel in the Global Top 50 is Anaya Kandhal, an Indian family creator who has previously received ten-digit viewership in a single week. As the calendar turned over to August, young Anaya got just 588.5 million weekly views. Even though that's nowhere near her high water mark, it was enough traffic to snag the top spot in our viewership ranking. The depressed viewership gives our Global Top 50 chart a flatter curve than it usually has. The 50th channel is much closer to the first channel compared to the usual running order, and the channels that eked out upticks during a difficult week performed particularly well. Let's look at one of them: Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/02/2026
As the calendar turned over to August, the YouTube channel with the most subscribers extended its lead over the rest of the field. MrBeast added more weekly subs than anyone else by bringing in two million weekly subscribers during the period that ended on August 2. MrBeast may be at the front of the pack, but he's hardly the only success story in the Global Sub Top 50. Even the 50th channel in the ranking added 250,000 weekly subs, which means that every channel listed here is on pace to add one million subscribers per month. Let's drill down to find a few compelling tales within that standout group. Visit Tubefilter for more great stories.
Are YouTube viewers treating long-form videos like Shorts?
A recent report published by the social media engagement platform Metricool delivered some telling results about YouTube's long-form videos. Those uploads, which once made up the entirety of the YouTube library, are still popular. The arrival of YouTube Shorts, however, seems to have changed the habits of the typical U.S. YouTube user. These ideas come from Metricool's 2026 YouTube Study, a broad survey of the titular video destination. By pulling data from 799,718 videos across 71,177 accounts, Metricool drew sweeping conclusions about the U.S. creator economy. Let's start with the uncomplicated good news: The line is still going up. Visit Tubefilter for more great stories.
YouTube nukes ASMR channels, accusing them of posting “sexually gratifying” videos and linking out to content on other platforms that violates YouTube’s TOS
YouTube says it terminated a number of female-run ASMR channels last week because they linked out to “content that violates our nudity and sexual content policy.” “Our external link policies apply equally to all creators across YouTube, and this action was taken in accordance with our long-standing policies, not as a change in policy or […] Visit Tubefilter for more great stories.